The Psychology of Fashion  book cover
1st Edition

The Psychology of Fashion

ISBN 9781138658677
Published May 10, 2018 by Routledge
150 Pages

FREE Standard Shipping
SAVE $4.49
was $14.95
USD $10.46

Prices & shipping based on shipping country


Book Description

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.

With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

Table of Contents

1. Introduction  2. Mental health and fashion  3. The influence of fashion on body image and ‘beauty’  4. Fashion, self and identity  5. Fashion consumption  6. Fashion and behaviour  7. Conclusions


View More



Professor Carolyn Mair is a freelance consultant specialising in the psychology of fashion. She works with educators, clothing brands and media outlets. She pioneered the Masters and Bachelors programmes on the psychology of fashion at London College of Fashion.