The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.
Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Part I The context of public relations
- What is Public Relations? Sarah Roberts-Bowman
- Public Relations and Communications Sarah Roberts-Bowman
- Public relations, politics and the media Ian Somerville and Sahla Aroussi
- Public Relations and Management Anne Gregory
- Ethics, professionalism and regulation Alison Theaker
- Public relations and corporate communication Emma Wood
- Public Relations and Corporate Identity Emma Wood
- Risk, Issues and Crisis Management: A Collaborative Role for Public Relations Heather Yaxley
- Public Relations and Corporate Social Responsibility Ian Somerville and Emma Wood
- Measurement and evaluation Mairead McCoy
- The public relations of globalisation Averill Gordon
- Media Relations in the Social Media Age Philip Young
- Internal Communications Liam FitzPatrick
- Financial Communications Mark Phillimore
- Public sector public relations Simon Wakeman
- Consumer Public Relations Michael Frohlich
- Business-to-business public relations Loretta Milan
- Public relations and engagement in the not-for-profit sector David Hamilton
- Using New Technology Effectively In Public Relations Heather Yaxley
- Activism and public relations Philip Young
- Future challenges for PR Alison Theaker
Part II Strategic public relations
Part III Stakeholder public relations
Part IV Shaping the future
Biography
Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.
