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The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth book cover

1st Edition

The Rise of Positive Luxury Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

Edited By Wided Batat Copyright 2023
    260 Pages 18 B/W Illustrations
    by Routledge

    260 Pages 18 B/W Illustrations
    by Routledge

    260 Pages 18 B/W Illustrations
    by Routledge
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    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries.

    Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability.

    The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

    List of Figures

    List of Tables

    List of Photographs

    List of Contributors

    Preface

    About the Author

    PART ONE - Transformative Luxury Research (TLR) to promote positive luxury

    1. Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury"

      2. Wided Batat

    2. The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being

             Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso

    1. How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?

              Fabrizio Mosca and Valentina Chiaudano

    　

    PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation

    　

    1. Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti’s textile workshop

      2. Silvia Ranfagni

    2. Luxury influencer marketing and subjective well-being: how influencers’ flaunting of luxuries impacts evaluations of the self and the endorsed brand

      3. De Veirman Marijke and Hudders Liselot

    3. Consumers’ emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses’ social impact

      4. Francine Espinoza Petersen and Dikla Perez

    4. Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts

      5. Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu

    5. Montblanc’s responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation

      6. Shin’ya Nagasawa

    6. How does second-hand luxury enhance Gen Z consumers’ well-being? A Transformative Luxury Research (TLR) approach

      7. Inas Khochman and Wided Batat

      　

      PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing

      　

    7. Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses

      8. Pallab Paul and Alex Yao

    8. Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being

      9. Nabanita Talukdar

    9. Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector

              Fabio Duma, Dina Khalifa, and Jule Schäfer

    　

    Index

    Biography

    Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.

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