International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies.
European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment.
This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda.
A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.
Table of Contents
1. Introduction: Development of the discipline and trends (Gabriele Suder, Monica Riviere and Johan Lindeque)
Part 1: European Business Research: Review of literature and state of affairs
2. European Business: A literature review (Áron Perényi)
3. European Business Research in Perspective: The focus of regionalisation in the international business literature (Nina Zobel and Björn Ambos)
Part 2: International business theory and evidence in Europe: Origins and evolutions
4. Internalization Business Theory and European Business (Peter Enderwick)
5. On the Basis of the Uppsala Model: Evolution of European research models and frameworks (Cheryl Marie Cordeiro)
6. The Institutional Heterogeneity of Europe as a Regional Market (Kalle Pajunen)
7. European SMEs and the Born Global Concept (Øystein Moen and Alex Rialp- Criado)
Part 3: Culture, Identity and European Business
8. Innovation Capacities and National Cultures: Drawing a cartography of the European landscape (Regis Coeurderoy)
9. Culture and European Business Environment: Past, present and future (Sonja A. Sackmann)
10. Toward a Theory of European Business Culture: The case of management education at the ESCP Europe Business School (Andreas Kaplan)
Part 4: The Political Economy of Doing Business in Advanced Regionalisation
11. Regionalisation and the European Project (Bruce Wilson)
12. Single Market Evolution and its Business Impact (Maureen Benson- Rea and Anna Gerke)
13. Free Trade Agreementments and Regional Trade Agreements with Third Countries and European Business (Terrence R. Guay)
14. The EU’s Institutions and the Business Environment (Alan Butt- Philip)
Part 5: Managing People in Europe
15. Job Quality in Europe: Regulation, workplace innovation and human resources practices (Andreas Kornelakis, Michail Veliziotis)
16. Human Resources Management and European Business (Cordula Barzantny)
17. International Competencies for European SME Graduate Employees: A Dutch experience (Louise van Weerden and Marjo Wijnen- Meijer)
18. European Sub-regional Approaches to Human Resources Management (Natalie Solveig Mikhaylov)
19. Europe and its Diversity: Dealing with human resources management in Russia, Belarus and Ukraine (Marina Latukha)
Part 6: Functional and Sectorial Perspectives
20. European Business Marketing (Elfriede Penz and Barbara Stöttinger)
21. Exploring the Pre-requisites for Long-term Survival of Internationalizing and Innovative SMEs: The case of the Swedish life-science industry (Sara Melén Hånell, Emilia Rovira Nordman and Daniel Tolstoy)
22. Firm Capital Structure in Europe: Comparative analyses of CEE firms vs. Western firms in the changing financial environment (Karin Jõeveer)
23. Managing Cross-border M&A: Three approaches to takeovers in Europe (Anna John, Thomas Lawton and Maureen Meadows)
24. The Future of Manufacturing in the Single European Market: A case study (Edgar Bellow and Lotfi Hamzi)
25. Services in the Single European Market in the Twenty-first Century (Anita Pelle)
Part 7: Complex Challenges: European society and the natural environment
26. Climate Change, Energy and Innovation: Challenges and opportunities for the European Union (Nicholas Parry and Martin Wainstein)
27. Business and Human Rights in Europe: Insights from the ILVA case (Chiara Macchi and Elisa Giuliani)
28. Conclusion: European Business: a twenty-first century research agenda (Gabriele Suder, Monica Riviere and Johan Lindeque)
Gabriele Suder, PhD, is Professor and Professorial Fellow at The University of Melbourne and its Melbourne Business School. She is also trade and investment expert at the EU, UNCTAD and the Australian Government, business advisor and an entrepreneur.
Monica Riviere, PhD, is Assistant Professor of International Business Strategy at ISC Business School Paris. She co-manages the Master of Science – Innovation in European Business with the University College Cork, Ireland, and the University of Applied Sciences Utrecht, the Netherlands.
Johan Lindeque, PhD, is Senior Research Associate at the University of Applied Sciences and Arts Northwestern Switzerland, and affiliated with the University of Amsterdam Business School.
'Encompassing a diverse range of scholarly perspectives, this timely volume offers a panoptical overview of European Business. It is ideal as a core text for taught postgraduate courses in European Business as well as providing reference material for graduate research students and researchers in International Business' — Louis Brennan, Professor, Trinity College Dublin, Ireland
'This excellent volume provides one of the most comprehensive treatments of regionalization in European business to date. It offers a single repository on the current state of knowledge and debates as well as future research agendas on Europe as a distinct region. The contributions offer an engaging read by covering different disciplinary fields and multiple perspectives including firm, national and supra-national levels of analysis. This essential reference book speaks to a broad audience of both junior and more seasoned researchers in business as well as management educators in the field. I can warmly recommend it' — Rebecca Piekkari, Professor, Aalto University, Finland