The Routledge Companion to Media and Fairy-Tale Cultures  book cover
1st Edition

The Routledge Companion to Media and Fairy-Tale Cultures

ISBN 9781138946156
Published April 5, 2018 by Routledge
664 Pages

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Book Description

From Cinderella to comic con to colonialism and more, this companion provides readers with a comprehensive and current guide to the fantastic, uncanny, and wonderful worlds of the fairy tale across media and cultures. It offers a clear, detailed, and expansive overview of contemporary themes and issues throughout the intersections of the fields of fairy-tale studies, media studies, and cultural studies, addressing, among others, issues of reception, audience cultures, ideology, remediation, and adaptation. Examples and case studies are drawn from a wide range of pertinent disciplines and settings, providing thorough, accessible treatment of central topics and specific media from around the globe.

Table of Contents

Basic Concepts

Overview of Basic Concepts: Folklore, Fairy Tale, Culture, and Media

Jill Terry Rudy

Definition and History of Fairy Tales

Carl Lindahl

Constructing Fairy-Tale Media Forms: Texts, Textures, Contexts

Vanessa Nunes and Pauline Greenhill


Analytical Approaches


Jill Terry Rudy


Veronica Schanoes


Andrew Teverson


Patricia Sawin and Milbre Burch


Allison Craven


Cristina Bacchilega

Colonialism, Postcolonialism, and Decolonization

Cristina Bacchilega and Sadhana Naithani



Political and Identity Issues

Activism (Folktales and Social Justice: When Marvelous Tales from the Oral Tradition Help Rethink and Stir the Present from the Margins)

Vivian Labrie


Ann Schmiesing


Anne Duggan

Indigeneity (E Hoʻokikohoʻe iā Peʻapeʻamakawalu [Digitizing the Eight-Eyed Bat]: Indigenous Wonder Tales, Culture, and Media)

ku’ualoha ho’omanawanui

Orientalism (Excavation and Representation: Two Orientalist Modes in Fairy Tales)

Jenny Heijun Wills


Thematic Issues

Adaptation and the Fairy-Tale Web

Cristina Bacchilega


Olivia Weigeldt

Convergence Culture (Media Convergence, Convergence Culture, and Communicative Capitalism)

Ida Yoshinaga


Sue Short

Disney Corporation

Lynda Haas and Shaina Trapedo


Francisco Vaz da Silva

Intellectual Property

John Laudun


Catherine Tosenberger


Katharine Young


Intersectional Issues

Animal Studies

Pauline Greenhill and Leah Claire Allen

Children’s and Young Adult (YA) Literature

Anna Kérchy

Fandom/Fan Cultures

Anne Kustritz

Fat Studies ("Where Everything Round is Good:" Exploring and Reimagining Fatness in Fairy-Tale Media)

Lauren Bosc


B. Grantham Aldred

Oral Tradition

Martin Lovelace


Claudia Schwabe

Sexualities/Queer and Trans Studies

Pauline Greenhill

Translation (Written Forms)

Karen Seago


Communicative Media


William Gray

Pictorial ("Such Strange Transformations:" Burne-Jones’s Cinderella and Domestic Technologies)

Molly Clark Hillard

Material Culture (Fairy Tale Things: Studying Fairy Tales from a Material Culture Perspective)

Meredith A. Bak


Jennifer Schacker


Mayako Murai


Pauline Greenhill

Broadcast (Radio and Television)

Jill Terry Rudy

Digital ("Blood and Glitter:" Fairy Tales as Text, Texture, and Context in Digital Media)

Lynne S. McNeill


Expressive Genres and Venues

Anime and Manga ("You Love Your Father, Don’t You?": The Influence of Tale Type 510B on Japanese Manga/Anime)

Bill Ellis

Anthologies and Tale Collections

Jessie Riddle


Martine Hennard Dutheil de la Rochère

Blogs and Websites (Narrativizing the Daily "Once Upon a Time:" Re-Envisioning the Fairy-Tale Present with Fairy-Tale Blogs)

Lindsay Brown


Maria Kaliambou

Children’s Museums

Naomi Hamer

Children’s Picture Books and Illustrations

Balaka Basu

Children’s Television

Jodi McDavid and Ian Brodie

Cinema Science Fiction

John Rieder

Classical Music

Pauline Greenhill and Danishka Esterhazy

Comics and Graphic Novels (Fairy-Tale Graphic Narrative)

Emma Whatman

Comic Cons (Fairy-Tale Culture and Comic Conventions: Perpetuating Storytelling Traditions)

Emma Nelson

Contemporary Art

Amanda Slack-Smith


Vanessa Joosen

Fan Fiction

Anne Kustritz


Ming-Hsun Lin

Food (Sugar-Coated Fairy Tales and the Contemporary Cultures of Consumption)

Natalia Andrievskikh


Sue Short

Mobile Apps

Cynthia Nugent

Music Videos and Pop Music

Rebecca Hutton and Emma Whatman


Jill Terry Rudy


Christy Williams


Pauline Greenhill

Poetry (Fairy-Tale Poems: The Winding Path to Illo Tempore)

Michael Joseph

Reality Television

Vanessa Nunes

Romance (The Transmedial Romance of "Beauty and the Beast")

Tomasz Z. Majkowski and Agata Zarzycka

Storytelling (Fairy Tales in Contemporary American and European Storytelling Performance)

Joseph Sobol and Csenge Virág Zalka

Traditional Song

Pauline Greenhill and Jill Terry Rudy

Television Drama (Fairy Tales and American TV Drama)

Mikel Koven

Video Games

Emma Whatman and Victoria Tedeschi

YouTube and Internet Video

Brittany Warman

View More



Pauline Greenhill is Professor of Women’s and Gender Studies at the University of Winnipeg, Canada.

Jill Terry Rudy is Associate Professor of English, Brigham Young University, USA.

Naomi Hamer is Assistant Professor in English at Ryerson University, Canada.

Lauren Bosc is a Research Coordinator and Managing Editor for Jeunesse at the University of Winnipeg, Canada.


"[...] the interdisciplinary mode of this text offers a fascinating and needed intervention in the field, relocating criticism of fairy tales from historically and nationally based analysis of when and where fairy tales operate and in what contexts, to how fairy tales travel across cultures and media and how this impacts the perceived function of the tales. To decouple fairy tales from their assumed spaces and relocate them within a media culture that is constantly transforming and recreating itself is a step long needed in the field of fairy-tale studies." - Michelle Anya Anjirbag, in Jeunesse, Vol 11 No 1 (2019)