The Routledge Companion to Nonprofit Marketing: 1st Edition (e-Book) book cover

The Routledge Companion to Nonprofit Marketing

1st Edition

Edited by Adrian Sargeant, Walter Wymer Jr

Routledge

448 pages

Purchasing Options:$ = USD
Paperback: 9781138385849
pub: 2018-08-14
$56.95
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Hardback: 9780415417273
pub: 2007-11-22
$255.00
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eBook (VitalSource) : 9780429241000
pub: 2007-11-22
from $28.48


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Description

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General