The Routledge Companion to Transmedia Studies: 1st Edition (e-Book) book cover

The Routledge Companion to Transmedia Studies

1st Edition

Edited by Matthew Freeman, Renira Rampazzo Gambarato


492 pages

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pub: 2018-10-02
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Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Table of Contents


List of Figures and Tables


Henry Jenkins

Introduction: Transmedia Studies—Where Now?

Matthew Freeman and Renira Rampazzo Gambarato

PART I: Industries of Transmediality

1 Transmedia Film: From Embedded Engagement to Embodied Experience

Sarah Atkinson

2 Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia

Joakim Karlsen

3 Transmedia Television: Flow, Glance, and the BBC

Elizabeth Evans

4 Transmedia Telenovelas: The Brazilian Experience

Inara Rosas and Hanna Nolasco

5 Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing

William Proctor

6 Transmedia Publishing: Three Complementary Cases

Alastair Horne

7 Transmedia Games: Aesthetics and Politics of Profitable Play

Helen W. Kennedy

8 Transmedia Music: The Values of Music as a Transmedia Asset

Paola Brembilla

9 Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events

Renira Rampazzo Gambarato

10 Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation

Ethan Tussey

11 Transmedia Social Platforms: Livestreaming and Transmedia Sports

Portia Vann, Axel Bruns and Stephen Harrington

12 Transmedia Celebrity: The Kardashian Kosmos—Between Family Brand and Individual Storylines

Šárka Gmiterková

13 Transmedia Attractions: The Case of Warner Bros. Studio TourThe Making of Harry Potter

Matthew Freeman

PART II: Arts of Transmediality

14 Transmedia Storytelling: Character, Time, and World—The Case of Battlestar Galactica


15 Transmedia World-Building: History, Conception, and Construction

Mark J. P. Wolf

16 Transmedia Characters: Additionality and Cohesion in Transfictional Heroes

Roberta Pearson

17 Transmedia Genres: Form, Content, and the Centrality of Memory

Colin B. Harvey

18 Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory

Donna Hancox

19 Transmedia Photography: Implicit Narrative from a Discrete Moment

Kevin Moloney

20 Transmedia Indie: Creativity Outside Hollywood

Erica Negri

PART III: Practices of Transmediality

21 Transmedia Adaptation: Revisiting the No-Adaptation Rule

Christy Dena

22 Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story

Jeff Gomez

23 Transmedia Production: Embracing Change

Robert Pratten

24 Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast

Anna Kérchy

25 Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process

Peter von Stackelberg

26 Transmedia Distribution: From Vertical Integration to Digital Natives

Elizabeth Evans

27 Transmedia Branding and Marketing: Concepts and Practices

Max Giovagnoli

PART IV: Cultures of Transmediality

28 Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence

Paolo Bertetti

29 Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers

Jenny Kidd

30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation

Paul Booth

31 Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation

Matt Hills

32 Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular Franchises

Dan Hassler-Forest

33 Transmedia Charity: Constructing the Ethos of the BBC’s Red Nose Day Across Media

Matthew Freeman

34 Transmedia Education: Changing the Learning Landscape

Lorena Peret Teixeira Tárcia

35 Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology

Carlos A. Scolari

36 Transmedia for Social Change: Evolving Approaches to Activism and Representation

Donna Hancox

37 Transmedia Identities: From Fan Cultures to Liquid Lives

André Jansson and Karin Fast

38 Transmedia Psychology: Creating Compelling and Immersive Experiences

Pamela Rutledge

39 Transmedia Religion: From Representations to Propaganda Strategy

Marie-Eve Carignan

PART V: Methodologies of Transmediality

40 A NarratologicalApproach to Transmedial Storyworlds and Transmedial Universes

Jan-Noël Thon

41 An Ontological Approach to Transmedia Worlds

Frank Branch and Rebekah Phillips

42 An Experience Approach to Transmedia Fictions

Susana Tosca and Lisbeth Klastrup

43 A Design Approach to Transmedia Projects

Renira Rampazzo Gambarato

44 A Management Approach to Transmedia Enterprises

Ulrike Rohn and Indrek Ibrus

45 A Micro-Budget Approach to Transmedia in Small Nations

Kyle Barrett

46 A Genettian Approach to Transmedia (Para)Textuality

Raúl Rodríguez Ferrándiz

47 A Semiotic Approach to Transmedia Storytelling

Geane Carvalho Alzamora

48 A Mythological Approach to Transmedia Storytelling

Nicoleta Popa Blanariu and Dan Popa

49 A Qualitative Network Approach to Transmedia Communication

Matthias Berg and Andreas Hepp

50 A Metrics Model for Measuring Transmedia Engagement

Eefje Op den Buysch and Hille van der Kaa

Afterword: The Present and Future of Transmedia Practices—A Conversation

Alison Norrington, Kate Pullinger, Nataly Rios Gioco and Kate Fitzpatrick



Contributor Bios

About the Editors

Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK. He is Co-Director of Bath Spa’s Media Convergence Research Centre and acts as REF Champion for the University’s Communication, Culture and Media submission to REF. His research examines cultures of production across the borders of media, industries, cultures and histories, and he is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds, Industrial Approaches to Media: A Methodological Gateway to Industry Studies, the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (with Carlos A. Scolari and Paolo Bertetti), and the co-editor of Global Convergence Cultures: Transmedia Earth.

Renira Rampazzo Gambarato is Senior Lecturer in Media and Communication Studies at Jönköping University, School of Education and Communication, Sweden. She is co-editor of the books Exploring Transmedia ournalism in the Digital Age (together with Geane Alzamora) and of Kulturdialoge Brasilien-Deutschland–Design, Film, Literatur, Medien [Cultural Dialogue Brazil-GermanyDesign, Film, Literature, Media] (together with Geane Alzamora and Simone Malaguti). Her current research revolves around transmedia storytelling analysis and complexity of transmedia experiences. More broadly, her research interests include Peircean semiotics, digital culture, international and intercultural media studies, media education, film analysis, and the design and analysis of multiplatform experiences.

About the Series

Routledge Media and Cultural Studies Companions

Routledge Media and Cultural Studies Companions offer thorough, high-quality surveys and assessments of the major topics in the fields of media and cultural studies. All entries in each companion are specially commissioned and written by leading scholars in the field. Clear, accessible, and cutting-edge, these companions are the ideal resource for advanced undergraduates, postgraduate students, and researchers alike.

You may also wish to visit our Routledge Handbooks Online platform to view Routledge’s full companion and handbook offerings:

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
COMPUTERS / Digital Media / General
GAMES / Video & Electronic
LANGUAGE ARTS & DISCIPLINES / Communication Studies
PERFORMING ARTS / Film & Video / Reference
PERFORMING ARTS / Television / History & Criticism
PERFORMING ARTS / Television / Reference
SOCIAL SCIENCE / Media Studies