The Routledge Handbook of Strategic Communication: 1st Edition (e-Book) book cover

The Routledge Handbook of Strategic Communication

1st Edition

Edited by Derina Holtzhausen, Ansgar Zerfass


596 pages

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Table of Contents



Chapter 1. Strategic communication: Theoretical foundations and progress of the research area.

Derina Holtzhausen, Oklahoma State University, USA

Kirk Hallahan, Colorado State University, USA

Ansgar Zerfass, University of Leipzig, Germany.

Chapter 2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication.

Howard Nothhaft, University of Lund, Sweden

Hagen Schölzel, University of Leipzig, Germany

Chapter 3. The strategic turn in communication science.

Simon Torp, University of Southern Denmark, Denmark.

Chapter 4. Strategic communication and the public sphere. Günter Bentele and Howard Nothhaft, University of Leipzig, Germany.

Chapter 5. Dewey, the public sphere and strategic communication.*

Charles Self, University of Oklahoma, USA.

Chapter 6. Communication in a Networked World.

Lindsey Young and Willem Pieterson, Northwestern University, USA

Chapter 7.Contextual Distortion and strategic communication.

Priscilla Murphy, Temple University, USA

Chapter 8. Social Theories for Strategic Communication

Oyvind Ihlen, University of Oslo, Sweden

Piet Verhoeven, University of Amsterdam, Netherlands


Chapter 9. Strategic communication as institutional work

Magnus Fredriksson and Josef Pallas, Uppsala University, Sweden

Chapter 10. Cultural influences on strategic communication.

Kim A. Johnston, Queensland University of Technology, Australia

James L. Everett, Coastal Carolina University, USA

Chapter 11. Strategic Communication: The Role of Polyphony in Management Team Meetings

Helle Kryger Aggerholm and Christa Thomsen, Aarhus University, Denmark

Chapter 12. Strategy as communicative practice in organizations.

Marlene Marchiori, Universidade Estadual de Londrina, Brazil

Sergio Bulgacov, Escola de Administração de Empresas de São Paulo, Brazil.

Chapter 13.Good Governance and Strategic Communication: A Communication Capital Approach

Patricia Riley, Rebecca Weintraub, Allison Noyes and Stephanie Dixon, University of Southern California, USA

Gail Thomas, Naval Postgraduate School, USA.

Chapter 14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication

Emanuele Invernizzi and Stefania Romenti, IULM University of Milano, Italy.

Chapter 15. The role of communication executives in strategy and strategizing.

Finn Frandsen and Winni Johansen, Aarhus University, Denmark.

Chapter 16. Organizational Goals and Behavioral Objectives in Strategic Communication

Kirk Hallahan, Colorado State University, USA


Chapter 17. A Theoretical Framework for Strategic Communication Messaging

Kelly Page Werder, University of South Florida, USA

Chapter 18. Framing as a Strategic Persuasive Message Tactic

Kenneth E. Kim, Oklahoma State University, USA

Chapter 19. Image repair theory in the context of strategic communication

William L. Benoit, Ohio University, USA

Chapter 20. Images with messages: A semiotic approach to identifying and decoding

strategic visual communication

Janis Teruggi Page, Florida Institute of Technology, USA

Chapter 21. Relationship Cultivation Strategies in Strategic Communication

Eyun-Jung Ki, The University of Alabama, USA

Chapter 22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media

Jesper Falkheimer and Mats Heide, Lund University, Sweden


Chapter 23. Institutionalization in public relations: another step in examining its place in strategic communication

Robert I. Wakefield, Kenneth D. Plowman, and Alex Curry, Brigham Young University, USA

Chapter 24. Strategy in advertising.

Guido Zurstiege and Tino Meitz, University of Tuebingen, Germany.

Chapter 25. The strategic context of political communication.

Spiro Kiousis, University of Florida, USA

Jesper Strömbäck, Mid Sweden University, Sweden

Chapter 26. Communicating Strategically in Government.

Kirsten Kozolanka, Carleton University, Canada

Chapter 27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development

Constanze Rossmann, Ludwig-Maximilians-Universität München, Germany

Chapter 28. Strategic Activism for democratization and Social Change.

Cheryl R. Soriano, De La Salle University, Philippines

Chapter 29. Strategic dimensions of public diplomacy.

Martin Löffelholz, Swiss German University, Indonesia

Claudia Auer, and Alice Srugies, Ilmenau University of Technology, Germany

Chapter 30. Strategic communication practice of international non-governmental organizations

Andreas Schwarz, Ilmenau University of Technology, Germany

Alexander Fritsch, Robert Bosch GmbH, Stuttgart, Germany

Chapter 31. Terrorism as strategic communication

Liane Rothenberger, Ilmenau University of Technology, Germany

Chapter 32. Strategic Intent and Crisis Communication: The Emergence of a Field

W. Timothy Coombs and Sherry J. Holladay, University of Central Florida, USA

Chapter 33. Crisis communication and improvisation in a digital age.

Mats Eriksson, Örebro University, Sweden.

Chapter 34. Strategizing risk communication.

Juliana Raupp, Free University of Berlin, Germany

Chapter 35. Strategic communication during change.

Rita Järventie-Thesleff, Johanna Moisander and Mikko Villi, Aalto University School of Economics, Finland.

Chapter 36. Social media and strategic communication: an examination of theory and practice in communication research

Bobbi Kay Lewis and Cynthia Nichols, Oklahoma State University, USA

Chapter 37. Global strategic communication: from the lens of coordination, control, standardization, and localization

Juan-Carlos Molleda & Sarabdeep Kochhar, University of Florida, USA

About the Editors

Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies