The School Leader's Guide to Social Media: 1st Edition (Hardback) book cover

The School Leader's Guide to Social Media

1st Edition

By Ronald Williamson, Howard Johnston


256 pages

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Paperback: 9781596672185
pub: 2012-03-01
Hardback: 9781138173651
pub: 2016-03-30
eBook (VitalSource) : 9781315854021
pub: 2013-09-13
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Social media has exploded onto American culture — including our schools — giving educators a unique opportunity to shape this phenomenon into a powerful tool for improving educational leadership practices.

With real-world examples and practical tips, this essential guide shows school leaders how to address both the potential benefits and common concerns presented by social media. It is written in a clear, reader-friendly format, and covers important topics, including:

  • Responding to student safety issues, such as cyberbullying and sexting
  • Improving school management, communication, and professional growth
  • Instructional innovation
  • Twenty-first century learning
  • Preparing for future social media trends

This is a must-have resource for school leaders who want to stay current and provide the best possible educational environment for learning in the 21st century.

Table of Contents

Part I: Social Media and Its Potential for Schools

1: An Introduction to Social Media Technology and Its Potential for Schools

Part II: Social Media and School Safety

2: Concerns and Benefits

3: Student Safety Issues

4: Encouraging Responsible Student Use of Social Media

5: Social Media and School Safety

6: Social Media and a Crisis Response

7: Developing Acceptable-Use Policies

Part III: Social Media and School Management

8: Social Media and School Leadership

9: Tools for Communication

10: Tools for Productivity

11: Tools for Professional Growth

Part IV: Social Media for Enhancing Learning

12: Twenty-First Century Knowledge, Skills, and Curricula

13: Twenty-First Century Learners

14: Social Media, Digital Technology, and Twenty-First Century Teachers

15: Instructional Leadership for Integrating Digital Social Media in Twenty-First Century Schools

16: Working with Twenty-First Century Tools

17: Gaming and Simulation as Instructional Tools

Part V: Future Trends

18: Future Trends in Social Media Technology and Digital Literacy


Appendix: Tools by Type

About the Authors

Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He has served as Executive Director of the National Middle School Association and as President of the National Forum to Accelerate Middle Grades Reform. He is also the author of seven books.

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