358 Pages 5 B/W Illustrations
    by Routledge

    358 Pages 5 B/W Illustrations
    by Routledge

    The Science of Attitudes is the first book to integrate classic and modern research in the field of attitudes at a scholarly level. Designed primarily for advanced undergraduates and graduate students, the presentation of research will also be useful for current scholars in all disciplines who are interested in how attitudes are formed and changed. The treatment of attitudes is both thorough and unique, taking a historical approach while simultaneously highlighting contemporary views and controversies. The book traces attitudes research from the inception of scientific study following World War II to the issues and methods of research that are prominent features of today’s research.

    Researchers in the field of attitudes will be particularly interested in classic and modern research on the organization, structure, strength and function of attitudes. Researchers in the field of persuasion will be particularly interested in work on attitude change focusing on propositional and associative learning, metacognition and dynamic theories of dissonance, balance and reactance. The book is designed to present the integration of the properties of the attitude with the dynamic considerations of attitude change. The Science of Attitudes is also the first book on attitudes to devote entire chapters to work on implicit measurements, resistance to persuasion, and social neuroscience.

    1. The Meaning and Measurement of Attitudes. 2. Attitude Strength and Structure. 3. The Functions of Attitudes. 4. Persuasion: Classic Approaches. 5. Dual Process Theories of Attitude Change. 6. Predicting Behavior from Attitudes. 7. Predicting Attitudes from Behaviors. 8. Resistance to Persuasion. 9. Implicit Measurement of Attitudes. 10. New Frontiers in Attitude Research: Accessing and Modeling the Brain.


    Joel Cooper has been on the Psychology faculty at Princeton University since obtaining his Ph.D. from Duke University. He is past editor of the Journal of Experimental Social Psychology, is the author of several books, and co-editor of a major handbook in social psychology.

    Shane F. Blackman received his bachelor's degree in psychology at the University of Chicago and his Ph.D. from Princeton University in psychology and public policy. His scholarship has focused on attitudes, naïve realism, and social policy.

    Kyle T. Keller received his Ph.D. from Princeton University and his bachelor's degree at the University of Arizona. He contributed to research in cognitive dissonance, choice, and choice behaviors. Kyle was selected as a Fellow of the Princeton Energy and Climate Scholars.

    This book is a must-read for anyone interested in learning or teaching about attitudes. It embeds cutting edge contemporary research within a historical approach that gives readers an appreciation for the context of current research topics in the field of attitudes. Engagingly written, the book makes research accessible to undergraduates and graduate students as well as scholars interested in any aspect of attitudes and persuasion.

    Mark P. Zanna, FRSC, Distinguished University Professor Emeritus, Department of Psychology, University of Waterloo

    This highly readable, yet scholarly and comprehensive, text offers an ideal blend of classic and contemporary research concerning attitudes. Current theory, research, and debate are presented in an engaging manner, while the historical approach provides an appreciation for the forces that are shaping modern work.

    Russell H. Fazio, Harold E. Burtt Chair in Psychology, Ohio State University

    These authors illuminate the foundations of the field of attitudes and bring contemporary approaches to bear on them. In so doing, they highlight the fundamental questions of the science of attitudes, and offer the clearest view to date of how far we’ve come in answering them.

    Associate Professor, Department of Psychology, University of Tennessee Knoxville