1st Edition
The Unstoppable Sales Team Elevate Your Team’s Performance, Win More Business, and Attract Top Performers
Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? What are they doing that sets them apart from their competition, allowing them to increase sales revenue year over year? It’s not a result of their ability to master online sales funnels or introduce software that automates their sales process. Instead, these companies dominate in their markets because they continually elevate their sales team’s performance to the level of being unstoppable.
This book is written for sales executives, sales leaders, and sales managers. If you lead a sales team and want to accelerate their performance without being forced to invest in new technology, hire more employees or completely restructure your existing sales team, then this book is for you.
The Unstoppable Sales Team contains the lessons learned, best practices and observations applied through the author’s work with sales teams globally. Building on his popular book The Unstoppable Sales Machine, the author shares the best strategies for building a high-performing sales team that outsells and outperforms their competition.
About the Author
Introduction
Part I: Why You Need a Strong Sales Team (not just strong sales performers).
Chapter 1: Start from Where You Are Right Now
Chapter 2: Your Sales Team's Greatest Challenge
Chapter 3: Why Selling Has Become a Team Sport
Chapter 4: The Foundation of a Winning Sales Team
Part II: Build Your Unstoppable Sales Team
Chapter 5: Where to Begin: Assessing Your Sales Teams Performance
Chapter 6: The Top Sales Skills of an Unstoppable Sales Team
Chapter 7: Creating an Environment that Stimulates Sales Team Performance
Chapter 8: Motivation Doesn’t Come from Within
Part III: A Sales Leaders Guide to Managing an Unstoppable Sales Team
Chapter 9: Your Role as the Leader of an Unstoppable Sales Team
Chapter 10: Sales Coaching: A Framework for Coaching an Unstoppable Sales Team
Chapter 11: Setting Sales Performance Metrics that Matter
Chapter 12: Technology to Accelerate Your Sales Team’s Performance
Chapter 13: Accelerating Your Unstoppable Sales Teams Performance
Conclusion
Endnotes
Biography
Shawn Casemore is a consultant, speaker, and executive advisor. He is the Owner and Founder of Casemore and Co. Inc., a global consulting firm that has attracted clients such as CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, Sick Kids, and over 200 other leading organizations. He’s served on several boards including the Canadian Association of Family-Owned Enterprises and Excellence in Manufacturing Consortium. His speaking typically includes over two dozen keynotes each year at major conferences, and he’s lectured at institutions such as the University of Waterloo and Humber Institute of Technology and Advanced Learning. Shawn’s published work includes hundreds of articles in print and online for publications such as Fast Company, Chief Executive, Industry Week, and the Globe and Mail. He’s also written two commercially published books, including his most recent, The Unstoppable Sales Machine and The Unstoppable Organization.
