Tourism Analysis: A Handbook, 2nd Edition (e-Book) book cover

Tourism Analysis

A Handbook, 2nd Edition

By Stephen L J Smith

Routledge

336 pages

Purchasing Options:$ = USD
Paperback: 9780582251601
pub: 1995-09-21
$130.00
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eBook (VitalSource) : 9781315843117
pub: 2014-06-03
from $65.00


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Description

Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.

Table of Contents

1. An overview of tourism research.

2. Defining and describing tourism.

3. Collecting data on tourism.

4. Understanding the tourist.

5. Segmenting the tourism market.

6. Forecasting tourism demand and market trends.

7. Selecting a site for business development.

8. Defining the geographic scope of the industry.

9. Describing tourism regions.

10. Shadow prices and non-marketing valuation.

11. Impact and evaluation methods.

Appendix.

Subject Categories

BISAC Subject Codes/Headings:
SCI030000
SCIENCE / Earth Sciences / Geography
SOC015000
SOCIAL SCIENCE / Human Geography