One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
"Anyone interested in tourism management will value this book because of its breadth and scope. If you are concerned with the heated issues of managing visitors and their impact as well as the future range of management problems that the tourism industry need to address, this is the book you cannot afford to miss." - Barry Mak, PhD, Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
"The newly revised 5th edition of Tourism Management is an excellent textbook, comprehensive and easy to read, that covers the fundamentals of tourism management issues with appropriate resources; much more than a general academic treatment of the topic of tourism management. It is a multi-purpose book, serving as classroom textbook, reference book, and business guidebook for practitioners and professionals in the field of tourism."- Muzaffer Uysal, Professor of Tourism and Hospitality Management, Virginia Tech, USA
"Tourism Management’ is an ideal text for students who are either embarking on tourism studies as a field of study or for students taking a one-off ‘expedition’ into tourism studies. Extensively updated with a more focused emphasis on sustainability, many additional case studies and an expanded global coverage this text certainly meets the needs of the contemporary student." - Bruce Prideaux, Professor, Marketing & Tourism , College of Business, Law & Governance, James Cook University, Australia
1. Tourism Today: Why is it a Global Phenomenon Embracing all our Lives? 2. Tourism: Its Origins, Growth and Future 3. Demand: Why do People Engage in Tourism? 4. Transporting the Tourist I: Surface Transport 5. Transporting the Tourist II: The Aviation Sector 6. Accommodation and Hospitality Services 7. Tour Operating and Travel Retailing 8. Visitor Attractions and Events 9. The Management of Tourism 10. The Public Sector and Tourism 11. Managing the Visitor and their Impacts 12. The Future of Tourism: Post Tourism?