Drawing upon theories of landscape and performance, this work weaves together existing tourism literature with new scholarship to forge a geographically informed theory of tourism. Such a theory integrates the ways in which places are co-produced, circulated, interpreted, experienced, and performed for and by tourists, tourism boards, and even as everyday spaces. Bringing together theories of ritual, Peircean semiotics, ideology, and performance, the authors blend the often separate literatures of tourism sites and touristic practices. Whereas most tourism texts focus on a part of the 'tourism equation'-the tourism site, or the tourist experience-a geographic theory of tourism brings these constituent parts together in thinking about notions of place. Place processes are central to geography as well as tourism studies because tourism facilitates encounters with distinct locations. As this book argues, considering tourism as performative draws disparate areas of tourism theory together to better understand the ways tourism happens in and across places.
’As an academic field, tourism studies has embraced many disciplines, with seminal works coming out of a host of disciplines. The authors of this book deserve high praise for acknowledging and demonstrating the role that these works play not only in our current knowledge, but also in developing the field. Their use of ritual, semiotics, ideology and performance is even more relevant today than when first mooted.’ Sue Beeton, La Trobe University, Australia ’A critical spatial discourse on the ritualization and performativity of tourism, this fine tome provides an interesting and intellectual examination of tourism place and space. It successfully fuses deep and meaningful theoretical insight with interesting empirical examples to highlight theory in practice. I commend the authors for writing an exciting and novel book that is sure to please all who are interested in the production and consumption of tourism places.’ Dallen J. Timothy, Arizona State University, USA ’One of a very few studies that meets the epistemic challenge posed by global tourism. An innovative repurposing of social and semiotic theory to explain how space and place are constructed by humanity in transit, where assumptions of shared common language or culture do not hold, where borders and boundaries are meant to be crossed and not to contain.’ Dean MacCannell, University of California, Davis, USA