Tourism and Indigenous Heritage in Latin America: As Observed through Mexico's Magical Village Cuetzalan, 1st Edition (Hardback) book cover

Tourism and Indigenous Heritage in Latin America

As Observed through Mexico's Magical Village Cuetzalan, 1st Edition

By Casper Jacobsen


194 pages | 12 B/W Illus.

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Hardback: 9781138088252
pub: 2018-08-20
eBook (VitalSource) : 9781315110004
pub: 2018-09-03
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Following the surge of regional multiculturalism and indigenous political mobilization, how are indigenous Latin Americans governed today? Addressing the Mexican flagship tourist initiative of ‘Magical Villages,’ this book shows how government tourism programs do more than craft appealing tourist experiences from ideas of indigeneity, tradition, and heritage. Rather, heritage-centered tourism and multiculturalism are fusing into a strategy of government set to tame and steer indigenous spaces of negotiation by offering alternative multicultural national self-images, which trigger new modes of national belonging and participation, without challenging structural political and social asymmetries.

By examining contemporary Mexican tourism policies and multiculturalist ideals through policy analysis and ethnographic research in a mestizo municipalcapital in a majority indigenous Nahua municipality, this book shows how mestizo nationalism is regenerated in tourism as part of a neoliberal governmentality framework. The book demonstrates how tourism initiatives that center on indigenous cultural heritage and recognition do not self-evidently empower indigenous citizens, and may pave the way for extracting indigenous heritage as a national resource to the benefit of local elites and tourist visitors.

This work is of key interest to researchers, advanced students, and critically engaged practitioners in the fields of Latin American studies, indigenous studies, social anthropology, critical heritage studies, and tourism.


"Going beyond the sustainability and empowerment frameworks frequently employed in the tourism literature, Casper Jacobsen’s Tourism and indigenous heritage in Latin America: As observed through Mexico’s Magical Village Cuetzalan offers the reader a critical examination of the emergence of multicultourism, defined by the author as a neoliberal governmentality frame that fuses multicultural politics of recognition with tourism, while conceptualizing indigenous heritage as a ‘national resource’ to be exploited in tourism initiatives." - Laura Paola Vizcaino-Suárez, Journal of Heritage Tourism

Table of Contents

Prologue: Hope and despair in Cuetzalan 1. Introduction 2. Governing frames 3. Working the translocal field 4. The diachronic Magical Villages Program. Frames and technologies in motion 5. When pros turn pro: Community ambassadors and social order 6. Multicultourism in the Magical Village: Setting temporality and translocality 7. Networking/rooting: Ritual co-parenthood in Tzinacapan 8. Regenerative fiesta: ritual configuration of history, identity, and society Epilogue

About the Author

Casper Jacobsen holds a PhD in American Indian Languages and Cultures, and is a postdoctoral fellow at the University of Copenhagen and the State University of New York at Albany, USA. His research focuses on the history and heritage of indigenous peoples in pre-Hispanic, colonial, and contemporary Latin America.

About the Series

Routledge Advances in Tourism and Anthropology

This series draws inspiration from anthropology’s overarching aim to explore and better understand the human condition in all its fascinating diversity. It aims to expand the intellectual landscape of anthropology and tourism in relation to how we understand the experience of being human.

As people inhabit, organize, construct and classify the world around them they transform it into a meaningful world of places, ‘things’ and activities reflective of human culture and society. Tourism is a significant activity capable of uncovering the ways in which life and living is constructed, experienced and understood. This series provides a home for critical inquiry into the spaces, places, and lives in and through which tourism unfolds. Spaces and places such as the coast, the countryside and the built environment; airports, hotels and cruise ships; museums, attractions and souvenir shops; virtual spaces and that of the imagination. How such spaces are embodied, thought about and ‘used’ – imagined, constructed and experienced, memorialized and contested – are indicative lines of enquiry.

Although anthropology provides the guiding framework we invite contributions that draw from related disciplines and fields of study for example, philosophy, history, sociology, geography, cultural studies, architecture, the arts, feminist studies, and so forth.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism