186 pages | 6 B/W Illus.
This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories.
With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators.
List of figures *
List of tables *
Chapter 1 Introduction *
Chapter 2 Conceptualisation *
Chapter 3 Context of Transformation *
Chapter 4 Transformation of Management *
Chapter 5 Transformation of production *
Chapter 6 Transformation of Administration *
Chapter 7 Conclusions *
Chinese Perspectives on Journalism and Communication Series
Series Editor: Wenshan Jia
Renmin University of China & Chapman University
With the increasing impact of China on global affairs, Chinese perspectives on journalism and communication are on the growing global demand. This series focuses on theory and research-oriented scholarship on journalism and communication broadly defined from Chinese perspectives, aided by a variety of methods, and informed by indigenous, interdisciplinary, intercultural or global approaches.