1st Edition

Transformational Coaching for Effective Leadership Implementing Sustainable Change through Shifting Paradigms

    450 Pages 65 B/W Illustrations
    by Productivity Press

    450 Pages 65 B/W Illustrations
    by Productivity Press

    450 Pages 65 B/W Illustrations
    by Productivity Press

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    The purpose of this book is to introduce the concept of transformational coaching and to educate professional business coaches or mangers-as-coaches in their organizations on the influential and relevant elements of Transformational Coaching for Effective Leadership designed for coaching individuals, teams, and businesses or applying such elements in any level of organization development intervention, either toward individuals, teams, groups, departments, or the organization itself.

    Given the power and long-lasting influence of transformational coaching, it also could be beneficial to professionals in the fields of human resource development (HRD), workplace learning and performance (WLP), human performance enhancement (HPE), and, overall, in the domain of workforce education and development (WFED).

    This book will start by reviewing the background and presence of transformational coaching in businesses and organizations, along with the general concepts, perceptions, and understanding of coaching. _ is book will examine the uses of transformational coaching in management and leadership development, human resource development for talent development and retention, and for developing managerial coaching skills and competencies. Additionally, this book will review the presence and use of transformational coaching concepts, theories, and practices, including transformational learning for human resources (HR) and HRD professionals to influence a workforce’s attitude, behavior, and productivity.


    • Builds individuals’ self-awareness, self-realization, and self-confidence
    • Offers personal and professional development
    • Teaches the concept of transformational learning and its use in transformational coaching
    • Teaches rituals, skills, and strategies for individuals and teams to increase their productivity
    • Offers an approach to building healthy and strong relationships with oneself and others
    • Includes change management strategies for redirecting poor job performance
    • Helps readers implement effective transformational coaching practices by offering many tools, such as forms, checklists, and worksheets

    PART I - Presence of Transformation Coaching, Concept and History

    • Chapter 1. The World of Transformation
    • Chapter 2. Transformational Coaching, Concept, History, and Use
    • Chapter 3. Transformative Learning in Transformational Coaching

    PART II - Application of Transformational Coaching in Elements of OD

    • Chapter 4. Transformational Coaching and Organization Development
    • Chapter 5. Transformational Coaching and High-Performance
    • Chapter 6. Transformational Coaching and Talent Development

    Part III - Transformational Coaching Theories, Methodologies and Transformational Coach

    • Chapter 7. Transformational Coaching Theories
    • Chapter 8. Transformational Coaching Integration Model
    • Chapter 9. Transformational Coaching Methodologies
    • Chapter 10. Transformational Coach

    PART IV - Transformational Coaching Structure, Communication and Effectiveness

    • Chapter 11. Workable Structure for Coaching
    • Chapter 12. Effective Communication and Active listening
    • Chapter 13. Personal Effectiveness: The Way We Are Seeing the World

    PAT V – Developing Emotional Intelligence, Assertiveness, Resilience and Power of Inquiry for Shifting Paradigms in Leadership

    • Chapter 14. Role of Emotional Intelligence Clusters in Shifting Paradigms
    • Chapter 15. Developing Assertiveness and Resilience
    • Chapter 16. Opening Powerful Inquires

    PART VI - Assessment, Feedback, and Self-Evaluation

    • Chapter 17. Assessments and Feedback
    • Chapter 18. How to Use What You Learned
    • Chapter 19. Coaches Self-Evaluation and Self-Rating


    Behnam Bakhshandeh, Ph.D., MPS -- Behnam’s formal education includes a PhD in the Workforce Education and Development (WFED) with concentration on Organization Development (OD) and Human Resources Development (HRD) from the Pennsylvania State University, a master’s degree in Professional Studies in Organization Development and Change (OD&C) from the Pennsylvania State University, World Campus, and a bachelor’s degree in Psychology from the University of Phoenix. He is also the founder and president of Primeco Education a coaching and consulting company working with individuals, teams and organizations on their personal and professional development since 1993.

    He has authored and published 3 books in the personal and professional development industry. His last book is Organization Development Intervention (Routledge, Taylor & Francis Group, 2021). The other two titles are Anatomy of Upset; Restoring Harmony (Primeco Education, 2015), and Conspiracy for Greatness; Mastery of Love Within (Primeco Education, 2009). Besides these books, he has designed and facilitated 17 coaching modules for individuals, couples, public, teams and organizations, 9 audio/video workshops, 16 Articles on personal & professional development topics, and 21 seminars and workshops.

    He is an accomplished business manager, known widely as a dynamic writer, speaker, personal and professional development coach and trainer. Implementing his skills as a passionate, visionary leader, he produces extraordinary results in record time. Behnam brings his broad experience and successful track record to each project, whether it involves personal development, implementing customer-focused programs, integrating technologies, redesigning operational core processes, or delivering strategic initiatives. Before designing Primeco Education technology, Behnam led educational programs and later managed operations for a global education organization based in two major U.S. cities. During these seven years, Behnam worked personally with tens of thousands of participants. He was accountable for expanding customer participation, training program leaders, increasing sales, and improving the finance department's efficiency and management of the overall operations for the staff and their team of over 400 volunteers, who together served an annual client base of over 10,000.

    Behnam designed the Primeco Education technology in 2001. Since then, he and his team members have helped countless businesses and individuals not only to achieve their goals but also to transform their thinking. His proven methodology and approach are based on his extensive experience in business and human relations. Behnam enjoyed expanding into psychology as an addition to his already strong background in philosophy and ontology. He particularly enjoyed and was inspired by Applicative Inquiry, Positive Psychology and the work of many psychologists who used the Humanistic Psychology approach for empowering and treating their patients.

    Behnam finds these two psychological approaches very similar to his own work, methodology, and approaches. Behnam is a member of the University of Phenix Alumni, Penn State Alumni, and Penn State’s Workforce Education Graduates and Student’s Association. He can be reached by email at [email protected] and by phone at 760-518-9804. Visit his website at www.CoachBehnam.com to see his coaching, consulting, and developmental programs and many testimonials from his personal and professional clients. Also, you can see many of his videos. He is at his office at 27 N. Main Street – Suite 202, Carbondale, PA 18407.


    William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow, is President of Rothwell and Associates, Inc., a full-service consulting company that specializes in succession planning. He is also a Professor of Learning and Performance in the Workforce Education and Development program, Department of Learning and Performance Systems, at The Pennsylvania State University, University Park campus. In that capacity, he heads up a top-ranked graduate program in learning and performance. He has authored, co-authored, edited, or co-edited 300 books, book chapters, and articles—including 64 books.

    Before arriving at Penn State in 1993, he had 20 years of work experience as a Training Director in government and in business. As a consultant, he has worked with over 50 multinational corporations—including Motorola, General Motors, Ford, and many others. In 2004, he earned the Graduate Faculty Teaching Award at Pennsylvania State University, a single award given to the best graduate faculty member on the 23 campuses of the Penn State system. His train-the-trainers programs have won global awards.

    He can be reached by email at [email protected] or by phone at 814-863-2581. He is at 310B Keller Building, University Park, PA 16803. See his website at www.rothwellandassociates.com, his videos on YouTube, and his wiki site at https://en.wikipedia.org/wiki/William_J._Rothwell


    Sohel M. Imroz, Ph.D., SHRM-SCP, ITIL (Author) is an Assistant Professor of Human Resources Management at the David O’Maley College of Business, Embry-Riddle Aeronautical University. Prior his academic career, he had almost 20 years of professional experience in HR and IT. He is interested in two broad research areas: Human Resource/ Organization Development (HR/OD) and IT Service Management (ITSM). In the area of HR/OD, Sohel has completed many projects and conducted research on leadership development, competency model, social network analysis, and team-building. He is also interested in topics such as knowledge management, talent management and succession planning, employee engagement and retention, and data analytics in HR. In the area of ITSM, his past projects include various ITIL processes (e.g. Request Fulfillment, Incident, Problem, Change, and Asset Management), information security risk management, and professional online communities. Sohel holds a Ph.D. in Workforce Education and Development with an emphasis in Human Resource Development and Organization Development from the Pennsylvania State University. In addition to SHRM-SCP, he has earned the SHRM Inclusive Workplace Culture Specialty Certificate. He can be reached at [email protected]