Trends in Media Management in the 21st Century: A Special Issue of the Journal of Media Economics, 1st Edition (Paperback) book cover

Trends in Media Management in the 21st Century

A Special Issue of the Journal of Media Economics, 1st Edition

Edited by Mary Alice Shaver


96 pages

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Paperback: 9780805897586
pub: 2000-03-01
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Media organizations will enter the 21st century with a very different profile than that of a quarter of a century ago. Change has occurred at all levels: technology, management philosophy, newsroom configurations, revenue generation, managerial efficiencies, and ownership patterns. This special issue addresses several of the important factors and concerns in management in the new century.

The articles in this issue:

*propose a new approach to explaining network program selection;

*explore the transnational media corporation;

*examine corporate news structure and the managerial revolution;

*address management control in German television, exploring the current trend in German systems; and

*discuss the changing workflow patterns of visual journalists as their role evolves to serve many media formats in today's news operations.

Table of Contents

Volume 13, Number 2, 2000 Contents: M.A. Shaver, Introduction: Special Issue on Trends in Media Management for the 21st Century. B.R. Litman, S. Shrikhande, H. Ahn, A Portfolio Theory Approach to Network Program Selection. R.A. Gershon, The Transnational Media Corporation: Environmental Scanning and Strategy Formulation. D. Demers, D. Merskin, Corporate News Structure and the Managerial Revolution. R. Geisler, Management Control in German Television: Delivering Numbers for Management Decision. S. Zavoina, T. Reichert, Media Convergence/Management Change: The Evolving Workflow for Visual Journalists.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies
SOCIAL SCIENCE / Media Studies