1st Edition

Trust and Organizational Resilience

    140 Pages 11 B/W Illustrations
    by Routledge

    In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.

    Part I Trust and resilience in turbulent environment

    1. Business challenges in turbulent environment

    2. Trust in business

    3. The organizational resilience of business

    Part II How to build a resilient company

    4. Methodological basis of the research

    5. Trust as a determinant of organizational resilience

    6. Building organizational resilience through brand trust

    7. Trust as an antecedent for dynamic capabilities in resilient organizations

    8. Trust and resilient business models

    9. The importance of trust in relationships for creating organizational resilience

    Biography

    Iwona Otola is an Associate Professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a Dean of Faculty of Management of CUT.

    Marlena Grabowska is an associate professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a director of development at Faculty of Managenet CUT.

    Zoran Krupka works as an associate professor at the Department of Marketing at the Faculty of Economics & Business, University of Zagreb. He teaches at the undergraduate, graduate, master and Ph. D. study programmes courses of Marketing, International Marketing, Brand Management, and Marketing Planning.