Turtle Design in a Rabbit Age: Mindfully Crafting Your Meaningful Life & Brands, 1st Edition (Paperback) book cover

Turtle Design in a Rabbit Age

Mindfully Crafting Your Meaningful Life & Brands, 1st Edition

By Mel Lim


224 pages

Purchasing Options:$ = USD
Paperback: 9781138542518
pub: 2018-05-16
Hardback: 9781138903821
pub: 2018-05-01
eBook (VitalSource) : 9781315363936
pub: 2018-09-21
from $24.98

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Are You Ready to Master Your Own Life and Craft?

You are a creator. With every thought, word, and action, you impact the whole world and manifest new realities. The worlds you bring into being directly reflect your own awareness, personal development, compassion, values, and commitment to every worthwhile endeavor. This book is a field guide to your own personal truths and their very global impact. It offers a step-by-step examination, in no particular order, of one’s work ethic, processes, perceptions, motivations, aspirations, and integrity. This timely guide offers relevant insights as we move into a future where fewer resources will necessitate the use of our greater creativity, innovation, and ethical sensibility, and where, with our global-mindedness, we will be called upon to make heart-centered choices. Within these pages, Mel extends an invitation to join an evolution of mindfulness, where it is each person’s responsibility to know themselves fully, to understand and act upon their inner authority, and to help create a world that is compassionate, healthy, and beautiful


"Craftsmanship is the artisan’s gift to a future generation."

—Rod Kosann, CEO of Monica Rich Kosann

Table of Contents

Chapter 1: Introduction

Chapter 2: Fast or Fastidious

Chapter 3: Culture du Jour

Chapter 4: Craftsmanship

Chapter 5: Screw Point A to Point B

Chapter 6: Is Rapid Prototyping What You Really Need?

Chapter 7: Rules of Mastery

Chapter 8: Craft Value; Value Craft

Chapter 9: Be the Turtle

Chapter 10: Winning the Big Race

About the Author

Mel Lim is a seasoned technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, Mel began her career designing retail centers, casinos, stadiums, and hotels in Asia, Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar revenue-generating enterprises, positioning them as market leaders and global brands. Mel is currently the President of Maspira Groupe,a startup consultancy. She serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness. Mel commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros. www.mellim.com

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Web / Site Design