UX Research Methods for Media and Communication Studies : An Introduction to Contemporary Qualitative Methods book cover
1st Edition

UX Research Methods for Media and Communication Studies
An Introduction to Contemporary Qualitative Methods

ISBN 9781032018669
Published February 15, 2022 by Routledge
202 Pages 22 B/W Illustrations

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Book Description

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.

Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity.

This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

Table of Contents

Section 1: Introduction  1. What is UX?  2. Biased Digital Structures and UX  3. How Did We Get Here?  4. Interfaces and Navigation  Section 2: Preparing Your Study  5. Design Thinking Mindset  6. Planning a UX Research Project  7. Reporting and Presenting Findings  Section 3: Methods  8. Traditional Research Methods Overview: Interviews, Focus Groups, Qualitative Surveys, Observations, and Thematic Analyses  9. Emotional Journey Mapping  10. Screenshot Diaries  11. Breakup and Love Letters  12. Contextual Inquiry  13. Personas and Scenarios  14. Problem Trees  15. Cognitive Mapping  16. Brain Writing and Darkside Writing  17. Card Sorting and Tree Testing  18. Heuristic Evaluations and Walkthroughs as Critical Analysis  19. Usability Testing  20. A/B Testing

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Angela M. Cirucci is Assistant Professor of Communication Studies at Rowan University. Her work explores the symbolic meaning of programming languages, the intersection of institutional practice and user knowledge, and user experience. She also examines how digital spaces impact the lives of marginalized communities. She frequently teaches classes on New Media and Communication, Participatory Media, User Experience Design and Research, and Communication Research Methods.

Urszula M. Pruchniewska is a Senior UX Researcher in the nonprofit industry. She is committed to promoting inclusivity and diversity in research and design practices and to using technology for positive social change. Previously, she was Assistant Professor of Communication Studies at Kutztown University, where she taught User Experience Design and Research, Communication Research Methods, Social Media Ethics, and Social Media Theory and Strategy.