Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.
Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout.
This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.
It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Table of Contents
Section One: Research Paradigms
Chapter 1: Introduction and Ethics
Chapter 2: The Social Scientific Paradigm
Chapter 3: The Interpretive Paradigm
Chapter 4: The Critical Paradigm by James P. Dimock
Section Two: Research Design
Chapter 5: Data
Chapter 6: Evaluating Research – Warrants
Chapter 7: Hypothesis and Research Questions
Section Three: Research Methods
Chapter 8: Ethnography
Chapter 9: Interviewing
Chapter 10: Focus Groups
Chapter 11: Content Analysis
Chapter 12: Discourse Analysis by Margarethe Olbertz-Siitonen
Chapter 13: Surveys
Chapter 14: Descriptive Statistics
Chapter 15: Inferential Statistics
Chapter 16: Experimental Design
Chapter 17: Mixed Methods by Malynnda Johnson
Chapter 18: Rhetorical Criticism
Chapter 19: The Process of Critique by James P. Dimock
Chapter 20: Methods of Performance by Desirée D. Rowe and Michael Tristano, Jr.
Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He is also Lead Research Fellow at the National Research University, Higher School of Economics, Russia. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (2022–2025), Frontiers in Communication (2019–2022), Journal of Intercultural Communication Research (2010–2019), and Speaker & Gavel (2010–2015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He serves as President of the World Communication Association from 2019–2023.
Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. He has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997–2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
"Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it."
Igor Klyukanov, Professor of Communication, Eastern Washington University, USA