Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Table of Contents
Introduction to Research and Research Paradigms
Chapter 1 – Introduction & Ethics
Chapter 2 – Social Scientific Paradigm
Chapter 3 – Interpretive Paradigm
Chapter 4 - Critical Paradigm
Chapter 5 – Data
Chapter 6 – Evaluating Research
Chapter 7 – Hypotheses and Research Questions
Chapter 8 – Ethnography
Chapter 9 – Interviewing
Chapter 10 – Focus Groups
Chapter 11-Social Media
Chapter 12 – Content Analysis – Qualitative
Chapter 13 – Content Analysis – Quantitative
Chapter 14 – Discourse Analysis
Chapter 15 – Surveys
Chapter 16 – Descriptive Statistics
Chapter 17 – Inferential Statistics
Chapter 18 – Mixed Methods
Chapter 19 – Rhetorical Criticism
Chapter 20 – Critical Cultural Methods
Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than ten journals, and served as the editor of the Journal of Intercultural Communication Research (2010–2019) and Speaker & Gavel (2010–2015). He has held and holds various leaderships position in the National Communication Association, International Communication Association, the World Communication, and holds Professorships at the University of Jyväskylä, Universidade Aberta, and the Universidade de Coimbra.
Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. Dan has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997–2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
"This newly revised second edition of the how-to approach method text provides undergraduate students with comprehensive yet concise coverage of all aspects of current research methods within communication, along with key steps and questions to consider, activities, discussion questions, and student writing examples. From start to finish, students will learn the research principles, knowledge, and hands-on skills they need to become savvy research communicators."--Chin-Chung Chao, University of Nebraska at Omaha, USA
"Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it."--Igor Klyukanov, Professor of Communication, Eastern Washington University, USA