Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:
Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.
"This book presents realistic approaches toward doing business in large emerging markets (LEMs), and discusses, at length, the challenges faced by Western businesses. The volatility in the markets, the social and informational risk and the lack of opacity are some of the issues that foreign firms have to deal with. The book provides useful guidelines to firms doing business in these two emerging markets.".
--Professor Pervez N. Ghauri, Manchester Business School, The University of Manchester, UK
"This well-written book presents an extremely well balanced overview of the confrontation between the opportunities and the risks which are typical of the emerging markets of China and India. Especially interesting about this new type of worldwide challenge, that is brought about by the enormous expansion of those countries, are the implications for management and global restructuring."
--Professor Daniël Van Den Bulcke, University of Antwerp, Chairman of the European Business Academy
"This is a timely book and one which needed to be written. Professor Enderwick provides an excellent, yet succinct, survey of the economic renaissance of China and India, and the response of each to the challenge of globalization. The volume contains man new ideas and deserves to be widely read by scholars, business executives and policy makers alike."
--John H. Dunning, Reading and Rutgers Universities
1. Introduction 2. The Nature of Emerging Markets 3. Entering Emerging Markets 4. Market Development 5. The Challenges of Emerging Markets 6. Integrating EMS in the Global Economy 7. Implications for Business Strategy 8. Conclusions