© 2013 – Routledge
188 pages | 7 B/W Illus.
In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:
Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
"Through extending his seminal notion of ‘small cultures’ to a much grander ‘grammar of culture’, this is much more than a textbook in intercultural communication. Lucidly written and illustrated by fine-grained personal vignettes, Holliday provides a refreshing synthesis of culture and the intercultural which will both engage interested readers, and illuminate experienced researchers." - Malcolm N. MacDonald, University of Warwick, UK
"Understanding Intercultural Communication is essentially a textbook aimed at helping students analyze cultural interactions from non-essentialist perspectives. The process is supported by ethnographic narratives within the text and by a variety of online access tools and activities." - George F. Simons, Founder of www.diversophy.com
Chapter 1: The grammar of culture
Chapter 2: Cultural practices
Chapter 3: Investigating culture
Chapter 4: Constructing culture
Chapter 5: Dialogue with structure
Chapter 6: Historical narratives
Chapter 7: Discourses of culture
Chapter 8: Prejudice
Chapter 9: Cultural Travel and Innovation
Chapter 10: Epilogue: Theoretical Perspective
This PDF should be used as a quick reference throughout the book. The figure is introduced in Chapter 1 and then becomes the basis of the whole book. On almost every page aspects of the grammar are referred to in bold. Seeing how these references first into the whole grammar will help to see how they relate to each other. This interconnection is a key focus of the book.
This PDF contains guidelines for writing ethnographic narratives, which is introduced towards the end of Chapter 3. Writing such narratives can be introduced as an extra activity at the end of each chapter.