136 pages | 4 B/W Illus.
Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
The volume will be a key reference for aspiring civil servants, lawyers, business and corporate professionals, and politicians. It will be of great interest to scholars of linguistics, and political and business communication.
Preface. Acknowledgements. 1. Introduction 2. Theoretical Perspectives on Speech-Based Persuasion 3. Classical Theories of Public Speaking 4. Tropes and Figures of Speech in Persuasive Oratory 5. Words and Sentences in Public Speech 6. Structure of a Public Speech 7. Connecting with the Audience 8. Introducing the Central Issue 9. Strategies of Elaboration and Amplification 10. Construction of Persuasive Discourse 11. Concluding a Public Speech 12. Delivery of a Speech 13. Conclusion