350 pages | 28 Color Illus. | 5 B/W Illus.
Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues.
Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process. This edition includes several new features:
Bringing together a rigorous theoretical foundation and a strong practical focus, it is the go-to resource for students of social entrepreneurship. A companion website includes an instructor’s manual, PowerPoint slides, test bank, and other tools to provide additional support for students and instructors.
"Understanding Social Entrepreneurship is one of the most comprehensive examinations of social entrepreneurship ever written. Kickul and Lyons completely capture both the essence and current surges in the field, covering every aspect from definition, opportunity, and scaling to funding, measurement, and ecosystems. For any scholar developing a course in social entrepreneurship, this is THE book!" –Donald F. Kuratko, Indiana University – Bloomington, USA
"The United States Association for Small Business and Entrepreneurship (USASBE) launched a teaching certificate in Social Entrepreneurship in 2012. Participants in the certificate program are faculty who are interested in creating and teaching courses in social entrepreneurship. Understanding Social Entrepreneurship is the recommended text for this certificate program and our participants value the up to date content and teaching tools provided. I personally use this text in courses I teach in Social Entrepreneurship and highly recommend it." —Tony Mendes, Former President, USASBE, USA
1. Introduction 2. Defining and Distinguishing Social Entrepreneurship 3. Recognizing Social Opportunities 4. Lean Startup for Social Enterprises 5. Developing a Strategic Plan for a Social Venture 6. Organizational Structure 7. Funding Social Ventures 8. Measuring Social Impact 9. Scaling the Social Venture 10. Social Intrapreneurship 11. Social Entrepreneurship and Environmental Sustainability 12. The Social Entrepreneurship Support Ecosystem 13. The Future of Social Entrepreneurship
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