As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.
'This book is required reading for those who wish to understand how "Universal Design" is the only way to connect brand to the widest possible public, increasing client loyalty and enhancing company prestige.' Sandro Rosell, President of Futbol Club Barcelona, Spain 'Knowledge of user needs and motivations is vital for offering experiences and products that will satisfy their needs and wishes. The HUMBLES method gives you the tools you need to achieve this.' Eugenia Bieto, General Director of ESADE Business School 'This important text on the scope and significance of "Design for All" is written from a practical standpoint, with careful consideration of various high-profile cases.' Manuel Campo Vidal, President of the Academy of Sciences and Arts of Spanish Television
Contents: Executive summary; Part I The Humbles Method: Highlight design for all opportunities; User identification; Monitor interaction; Breakthrough options; Lay out solutions; Efficient communication; Success evaluation. Part II Experiences, Examples and Case Studies: Experiences; Examples of user-focused products and services; Case studies; Index.