This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.
This book was published as a special issue of European Sport Management Quarterly.
1. Value co-creation in sport management Herbert Woratschek, Chris Horbel and Bastian Popp
2. The sport value framework - a new fundamental logic for analyses in sport management Herbert Woratschek, Chris Horbel and Bastian Popp
3. Exploring customer-to-customer value co-creation platforms and practices in team sports Sebastian Uhrich
4. Creating value through membership and participation in sport fan consumption communities David P. Hedlund
5. Co-destruction of value by spectators: the case of silent protests Maximilian Stieler, Friederike Weismann and Claas Christian Germelmann
6. Considering coopetition strategies in sport tourism networks: a look at the nonprofit nautical sports clubs on the northern coast of France Nicolas Lorgnier and Che-Jen Su