This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry.
This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.
Table of Contents
2. Episodes of Vertical Disintegration
3. Hotels as a Property Asset Class
4. The Role of Professional Service Firms
5. The Provision of Hotel Management Services
6. Becoming Brand Owners and Managers
7. Separation of Brand from Management: Capabilities as Franchisors
8. Competition in Distribution Channels
9. Consolidation and Substitutes
Professor Angela Roper has been the Chair and Director of the International Centre for Hotel and Resort Management (ICHARM), University of West London, UK, which has strong links with the international hotel industry. She previously held senior academic positions at the University of Surrey, UK and Oxford Brookes University, UK. Having begun her academic career at the University of Huddersfield, she also worked as an Analyst for the Bank of Scotland Group. Angela has been researching the development of hotel chains for some 30 years.
"I think that this book is an excellent addition to the field. The breadth of perspectives is very new and much needed. Professor Roper has teased out the ideas and views of industry commentators and persuaded them to depart from the public relations lines that they oftentimes have to deliver at conferences and in interviews with journalists. It is not only that she has interviewed well, but her knowledge and understanding of the topic means that the views of commentators are evaluated in an effective as well as novel way." Paul Slattery, Director, Otus & Co