Tourism is all about visuals. Visuals stimulate our imagination, create fantasy, and drive the audiences to take actions to realize these dreams through perceived reality. With media content presented through channels of television drama, reality shows, TV commercials, and movies, this book presents findings that help us better understand the relationships between nostalgia and film tourism; how reality TV shows affect tourist experience and authenticity; and how visuals stimulate audiences’ taste and olfactory senses and their relationship with gastronomical tourism. The book present findings that explain the psychological mechanism of how modality and navigability influence tourists’ behavioral intention.
With its balanced research methodology (qualitative, quantitative, and the combination of both) and important topics covered in media tourism, Visual Media and Tourism serves as a pertinent reference book for subjects related to special interest tourism such as film tourism in undergraduate program or modules related to research method in both undergraduate and graduate programs. It helps readers better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences.
The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.
Table of Contents
Seongseop (Sam) Kim and Steve Pan
Part I - Visuals and Travel Stimulation
1. How are food value video clips effective in promoting food tourism? Generation Y versus non–Generation Y
Seongseop (Sam) Kim, Ja Young Choe and Suna Lee
2. Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages’ influence on brand personality
Filareti Kotsi and Natasa Slak Valek
3. Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention
Youngjoon Choi, Benjamin Hickerson and Jinsoo Lee
Part II - Visuals and Film Tourism
4. Perceived values of TV drama, audience involvement, and behavioral intention in film tourism
Seongseop (Sam) Kim and Sangkyun Kim
5. Segmentation of potential film tourists by film nostalgia and preferred film tourism program
Seongseop (Sam) Kim and Sangkyun (Sean) Kim
6. Immersion in film tourist experiences
Yannik St-James, Jessica Darveau and Josyane Fortin
Part III - Visuals and TV Travel Programs
7. The role of visual media in religious tourists’ destination image, choice, and on-site experience: the case of Tinos, Greece
Matina Terzidou, Dimitrios Stylidis and Konstantinos Terzidis
8. Reality television portrayals of Kavos, Greece: tourists behaving badly
Nicola Williams-Burnett, Heather Skinner and Julia Fallon
9. (Re)negotiating authenticity through virtual travel: a case study of Law of the Jungle, a Korean reality travel program
Sohye Kim, Sanghun Park, Carla A. Santos and Kimberly J. Shinew
Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is one of the prolific authors in the tourism and hospitality field. He is on the editorial board of multiple international journals.
Steve Pan taught at universities in Taiwan, Hong Kong, and Singapore for 14 years. His last post is Associate Professor at Singapore Institute of Technology. He had served as International News Translator and Deputy Director for nearly 11 years at News Department, China Television Company, Taiwan.