Web Wisdom : How to Evaluate and Create Information Quality on the Web, Third Edition book cover
3rd Edition

Web Wisdom
How to Evaluate and Create Information Quality on the Web, Third Edition

ISBN 9781138501584
Published November 9, 2018 by CRC Press
186 Pages 29 B/W Illustrations

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Book Description

The World Wide Web has undergone tremendous growth since the first edition of Web Wisdom: How to Evaluate and Create Information Quality on the Web was conceived and written in the mid to late 1990s. The phenomenal global expansion of the internet, together with the increasing sophistication of online technologies and software applications, requires us to be more savvy Web users, especially given the growing complexity of Web-based information. This new edition of Web Wisdom covers key issues that users and creators of Web resources need to know regarding reliable and useful information on the Web, including social media content. Written in a straightforward and accessible format, the book also provides critical evaluation techniques and tools to enhance Web-based research and the creation of high quality content.


  • Includes checklists comprised of basic questions to ask when evaluating or creating web resources
  • Provides an expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring
  • Contains a chapter devoted exclusively to social media applications and their unique evaluation challenges
  • Presents a new section that addresses the evaluation challenges that are related to combining traditional and social media content
  • Offers a new section focused on computer-generated text and its allied evaluation challenges
  • Introduces a revised and expanded companion website that provides a variety of supplemental materials related to the evaluation and creation of web content as well as links to additional examples

This book demonstrates how to adapt and apply the five core traditional evaluation criteria (authority, accuracy, objectivity, currency, coverage) originally introduced in the first edition, to the modern-day Web environment.

Table of Contents

Web Wisdom: Introduction and Overview. Information Quality Criteria for Web Resources. Additional Challenges Presented by Web Resources. Social Media Content. Advertising and Sponsorship on the Web.  Applying Basic Evaluation Criteria to a Web Page. Keys to Information Quality in Advocacy Web Pages. Keys to Information Quality in Business Web Pages. Keys to Information Quality in Informational Web Pages. Keys to Information Quality in News Web Pages. Keys to Information Quality in Personal Web Pages. Keys to Information Quality in Entertainment Web Pages. Creating Effective Web Pages and Sites. Appendix A. Checklists Compilation. Appendix B. Information Quality Questions Compilation. Appendix C: Glossary.

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Marsha Ann Tate is a central Pennsylvania-based educator and writer. She holds a Ph.D. from The Pennsylvania State University, an MLA from Bloomsburg University, and an MLS from Clarion University. Marsha is the founder and principal of Tate Research and Training Services and also serves as an adjunct faculty member at the Pennsylvania Highlands Community College. Marsha’s research interests focus upon information literacy, nineteenth century North American history, and media history. She is the author of numerous articles and Web-based resources, as well as several books, including A History of Canadian Television Programming Produced for the US Market (McFarland 2007).