524 pages | 166 Color Illus.
Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice.
Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways:
The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.
"This is one of the best and most complete event management textbooks printed today. This text is the definitive resource for wedding planning education and contains many elements that are excellent resources for event management in general. The authors have done an admirable job in revising this text in addition to updated statistics and research materials, technology impacts and social media’s influence on events, legislation issues, and the global economy have been added. Overall, I believe this to be a book that all academics studying events, students interested in a career in the event industry and professionals working the industry should have as a resource." - Professor, Kenneth F. Backman, Ph.D, Editor-in Chief, Event Management: An International Journal, Department of Parks, Recreation and Tourism Management, Clemson University
Section 1 : Foundations 1. Role and Scope of Wedding Consultancy 2. Weddings and Culture 3. Consumerism and the Mediated Construction of Weddings 4. The Changing Family, Politics and Law 5. Tourism and Destination Weddings Section 2 : Practice 6. Determining the Vision 7. Wedding Budgets 8. Wedding Timelines 9. Food, Beverage and the Wedding Cake 10. Wedding Attire and the Bridal Party 11. The Ceremony 12. Floral Décor 13. Stationery Elements and Etiquette 14. Photography and Videography 15. Music and Entertainment 16. Rentals and Site Layout 17. Transportation 18. Favors and Gifts 19. Wedding Day Details Section 3: Building Your Business 20. Business Plan and Office Management 21.Developing a Marketing Strategy 22. Client Relations 23. Vendor Relations 24. Stress Management and Career Enrichment