Well-Known Trade Marks: A Comparative Study of Japan and the EU (Hardback) book cover

Well-Known Trade Marks

A Comparative Study of Japan and the EU

By Hiroko Onishi

© 2015 – Routledge

278 pages

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Paperback: 9781138713338
pub: 2017-02-07
Hardback: 9780415521314
pub: 2015-07-07
eBook (VitalSource) : 9780203798140
pub: 2015-06-26
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This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy.

The book includes detailed coverage of the Japanese Unfair Competition Prevention Act, and contains the first systematic analysis of Japanese jurisprudence and legislative amendments of law in relation to well-known trade marks and unfair competition. The book goes on to comparatively analyse Japanese trade mark law alongside that of the European Community Trade Mark system. The book critically considers the difficulties in comprehensively defining a ‘well-known trade mark’ in the relevant international trade mark instruments. In breaking down the traditional definition of the ‘well-known trade mark’, the book works to address existing theoretical ambiguities in the application of trade mark law.


"In sum, the author’s comparative analysis is a thorough, in-depth and deliberative exploration the scope of protection of well-known marks in the EU and Japan."

John A. Tessensohn, Shusaku Yamamoto, European Intellectual Property Review

Table of Contents

Introduction 1. Well-known Trade Marks: Background 2. A Definition of ‘Trade Mark’ 3. ‘Well-Known Trade Mark’ at the International Level 4. ‘Trade Mark of Repute’ in EU 5. ‘Syuchi-Syohyo’ in Japan 6. Comparative Analysis 7. Well-Known Trade Mark: A Way Forward Conclusion

About the Author

Hiroko Onishi is a lecturer at Kingston University London, UK.

About the Series

Routledge Research in Intellectual Property

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Subject Categories

BISAC Subject Codes/Headings:
LAW / Comparative
LAW / Intellectual Property / General
LAW / Intellectual Property / Trademark