2nd Edition

What Great Principals Do Differently
Eighteen Things That Matter Most

ISBN 9781596672000
Published November 1, 2011 by Routledge
146 Pages

USD $29.95

Prices & shipping based on shipping country


Book Description

Inspire yourself and others with the second edition of this best-selling book. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals. New features include:

  • Developing an accurate sense of self
  • Understanding the dynamics of change
  • Dealing with negative or ineffective staff members

One of the nation’s leading experts on staff motivation, teacher leadership, and principal effectiveness, Todd Whitaker has written over 20 powerful books for educators of every level. Discover what you can do differently.

Table of Contents

1 Why Look at Great?
2 It's People, Not Programs
3 Develop an Accurate Sense of Self
4 Who Is the Variable?
5 Treat Everyone with Respect, Every Day, All the Time
6 Be the Filter
7 Teach the Teachers
8 Hire Great Teachers
9 Understand the Dynamics of Change
10 Standardized Testing
11 Focus on Behavior, Then Focus on Beliefs
12 Loyal to Whom?
13 Base Every Decision on Your Best Teachers
14 In Every Situation, Ask Who Is Most Comfortable and Who Is Least Comfortable
15 Understand the High Achievers
16 Make It Cool to Care
17 Don't Need to Repair-Always Do Repair
18 Deal with Negative or Ineffective Staff Members
19 Set Expectations at the Start of the Year
20 Clarify Your Core
Eighteen Things That Matter Most

View More



Dr. Todd Whitaker has been fortunate to be able to blend his passion with his career. Recognized as a leading motivational speaker in the field of education, his message about the importance of teaching has resonated with hundreds of thousands of educators around the world. Todd is a professor of educational leadership at Indiana State University in Terre Haute, Indiana, and he has spent his life pursuing his love of education by researching and studying effective teachers and principals. Prior to moving into higher education he was a math teacher and basketball coach in Missouri. Todd then served as a principal at the middle school, junior high, and high school levels. Todd received the President's Medal from Indiana State University (the university's highest award for faculty) in 2013. One of the nation’s leading authorities on staff motivation, teacher leadership, and principal effectiveness, Todd has written many educational books including the national best seller, What Great Teachers Do Differently. Other titles include: Dealing With Difficult Teachers, Teaching Matters, Great Quotes for Great Educators, What Great Principals Do Differently, and Dealing With Difficult Parents.