See also Vogt et al.'s Selecting the Right Analyses for Your Data, which addresses the next steps in coding, analyzing, and interpreting data.
"I am recommending this book as the core text for our required methods course at the graduate level. The reader is taken on a tour of the main research designs employed by social scientists, including various quantitative and qualitative, experimental and observational, and primary and secondary data designs. Highlighting how decisions about research design should be influenced by the nature of the research question, the authors also acknowledge when other factors come into play, including financial and ethical considerations. The text helps researchers decide when to use a particular research design; teaches how to choose appropriate methods for sampling, recruiting, and assigning treatments (for experiments); and explores the implications of these decisions. I like how the authors talk about debates in the literature and how they point out typical/common shortcomings of different approaches. Their frank language gives the book the feel of a trusted advisor providing honest advice."--Tracey LaPierre, PhD, Department of Sociology, University of Kansas
"This book is on an essential topic--the questions it tackles are incredibly important in the social sciences. It reads like a field guide to conducting good research. I would recommend it to advanced undergraduates who need a handy reference or to graduate students who want one resource for their basic design, sampling, and ethics questions. It is accessible and easy to read. The authors present the process of research as full of choices that are best tackled by an informed researcher--no choice is universally the best one. The book emphasizes the importance of careful thought and weighing of pros and cons prior to conducting research."--Theresa DiDonato, PhD, Department of Psychology, Loyola University Maryland
"The use of questions as subheads is an effective pedagogical technique. Teaching students to turn a heading into a question and then reading the textbook section to find the answer to the question has a rich history as an instructional strategy."--Susan Kushner Benson, PhD, College of Education, University of Akron
"This has been an excellent text for my Advanced Research Methods course. Vogt et al. offer a well-rounded approach that addresses methods, sampling, and ethical issues for each research design. The book provides nice coverage that is relatively discipline neutral--appealing to the social sciences as well as business. Abundant references to key studies can be used as article reviews to further enhance each topic. The authors also incorporate statistical analysis tools that are appropriate for the designs, going beyond basic statistical procedures to explain a number of advanced procedures, as well."--Debbie L. Hahs-Vaughn, PhD, College of Education and Human Performance, University of Central Florida