A pro isn’t just a person who can do it well. It’s a person who can do it well every time, on demand and on deadline; which is why the key to being a professional creative is having a great creative process. Whether it’s writing a book, animating a shot, designing a game level or composing a soundtrack—ultimately, we’re all facing similar challenges. Since we share challenges, we can also share solutions. This book is a practical guide, featuring a universal creative process that can streamline any serious creative work, on any scale.
Table of Contents
Preface. How to Get the Most out of the Book. Part 1: Controlled Chaos. The Bucket and the Pipeline. Controlled Chaos. Your Inner Creative Dream Team. The Creative Atom. The Power of the Process. Part 2: Capture. What is Capture. Capturing Techniques. Logic and Intuition. Safety Rules for Capturing. Part 3: Dream. Inspiration in 3 Easy Steps. Raw Materials. Building Concepts. Safety Rules for Dreaming. Part 4: Explore. Not a Walk in the Park. The Library and the Trip. The Premake. Safety Rules for Exploring. Part 5: Make. Dr. Artist and Mr. Critic. A Shopping List. Cool, Calm and Collected. Safety Rules for Making. Part 6: Pro. "Just Do It". Simple Chunking. Scaling Up. Working in Context. Part 7: Process Mastery. Under the Hood. Six Steps. Fine-Tuning. Case Studies. Little Red Riding Hood -- The Real Story. His or Hen's. AppSpace. Glossary. Cheat Sheets.
Doron Mayer has more than 20 years of experience in a whide range of creative fields: animation, storyboarding, illustration, design, writing and art direction. He has worked on both small-scale projects and large, world-class productions including The Secret Life of Pets, Shaun the Sheep, Disney mobile games and much more.