Writing a Business Plan : A Practical Guide book cover
1st Edition

Writing a Business Plan
A Practical Guide

ISBN 9781138206021
Published June 6, 2017 by Routledge
120 Pages - 2 B/W Illustrations

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Book Description

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

Table of Contents

    1. Introduction to this book

    2. The contents of a business plan

    3. Introduction to the business plan

    4. Idea generation

    5. Business strategy

    6.Market research and marketing

    7. Financing the business

    8. Operations management

    9. HR-related tasks and legal compliance

    10. Risk analysis, growth and exit planning

    11. Conclusion


    1. Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars

    2. Example of turning a hobby into a business: Lawton Dancewear

    3. Business plan template

    4. Sample business plan (1) – WorldFood Enterprises

    5. Sample business plan (2) – Suzan Joseph Associates Ltd

    6. An example of mission statement

    7. An example of vision statement

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    Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.


    "This book provides an interesting yet detailed insight about writing business plans. It utilises practical examples to explain the processes involved in writing a business plan: Recommended for undergraduate and postgraduate students, academics and practitioners." - Dr Ellis Osabutey, Senior Lecturer, Business School, Middlesex University London, UK

    "A must have book for aspiring entrepreneurs, practioners, academicians and students alike – engaging, easy to follow and complex concepts have been explained in plain and simple English!" - Dr Lakshmi Narasimhan Vedanthachari, Senior Lecturer (Professional Practice), Middlesex University Business School.

    "This book is practical and concise; and provides useful tips on writing a business plan. The book is suitable for students on business courses and also for budding entrepreneurs seeking finance. " - Dr Christopher J Moon FRSA FHEA, Senior Lecturer and multiple award winning eco and social entrepreneur

    "This book offers a well needed and necessary step-by-step practical guide on effective business planning" - Dr Louise Boulter, Senior Lecturer, Business School, Middlesex University London, UK