In this new edition, Brian Carroll explores writing and editing for digital media with information about voice, style, media formats, and content development, combining hands-on exercises with new sections on idea generation, multi-modal storytelling, podcasting, and information credibility.
Carroll explains and demonstrates how to effectively write for digital spaces – whether crafting a story for a website, writing for an app, blogging, or using social media to expand the conversation. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication.
Updated with contemporary examples and new pedagogy, the fourth edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Writing and Editing for Digital Media is an ideal handbook for students from all backgrounds who are looking to develop their writing and editing skills for this ever-evolving industry.
Table of Contents
1. Writing for Digital Media: The Foundation 2. Editing for Digital Media: Strategies 3. Writing for Digital Media II: Tools and Techniques 4. Editing for Digital Media II: Pulling It All Together 5. Whiteboarding: Generating Ideas and Publishing the Story 6. Journalism in a Digital Age 7. Public Relations for a Digital Age 8. Multi-Modal Storytelling 9. Credibility in a "Post-truth" Era 10. Navigating the Legal Landscape
Brian Carroll is Professor of Communication and Chair of the Department of Communication at Berry College, where he has taught since 2003. A former reporter, editor, and photographer, he is also the author of When to Stop the Cheering? The Black Press, the Black Community, and the Integration of Professional Baseball (2007) and The Black Press and Black Baseball, 1915–1960: A Devil’s Bargain (2015). You can find him on the web at cubanxgiants.com and at wanderingrocks.wordpress.com.
"Writing and Editing for Digital Media has long been a valuable and accessible textbook for anyone interested in digital communication. This edition — with new chapters on brainstorming story ideas and making them come to life through words, sound and video — is essential." – Andy Bechtel, UNC Chapel Hill
"Put away the red pen; a digital editor must optimize a text’s discoverability on search engines, enhance articles with multi-modal content, ensure the usability of hybrid genres, and more. Carroll’s careful analysis of these expectations makes his book an indispensable manual for all advanced composition, editing/publishing, and professional writing classes." – David Haeselin, University of North Dakota
"Carroll’s expanded and updated coverage of multimedia storytelling will become indispensable for learners. I'm looking forward to a new adoption." – Michele Mosco, Arizona State University