Applied Media: Business & Planning

  • Running the Show: The Essential Guide to Being a First Assistant Director book cover

    Running the Show

    The Essential Guide to Being a First Assistant Director, 2nd Edition

    By Liz Gill

    Whether it's a crew of two hundred shooting a cast of thousands on horseback, or a crew of twelve filming one person in a room, each and every successful movie production requires a strong First Assistant Director (AD) at its helm. In this new and updated edition, veteran First AD Liz Gill walks…

    Paperback – 2019-10-11 
    Routledge

  • Rapid Story Development: How to Use the Enneagram-Story Connection to Become a Master Storyteller book cover

    Rapid Story Development

    How to Use the Enneagram-Story Connection to Become a Master Storyteller, 1st Edition

    By Jeff Lyons

    This book offers a unique approach to storytelling, connecting the Enneagram system with classic story principles of character development, plot, and story structure to provide a seven-step methodology to achieve rapid story development. Using the nine-core personality styles underlying all human…

    Paperback – 2019-10-07 
    Routledge

  • Business and Entrepreneurship for Filmmakers: Making a Living as a Creative Artist in the Film Industry book cover

    Business and Entrepreneurship for Filmmakers

    Making a Living as a Creative Artist in the Film Industry, 1st Edition

    By Charles Haine

    This practical guide teaches readers the skills and business acumen required to build a career in the film industry from the ground up. While countless books and classes teach newcomers the creative aspects of the film industry, many fail to properly prepare readers for the reality of how to…

    Paperback – 2019-09-06 
    Routledge

  • The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release book cover

    The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

    1st Edition

    By Russell Schwartz, Katherine MacDonald

    Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film…

    Paperback – 2019-08-27 
    Routledge
    American Film Market Presents

  • The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World book cover

    The Business of Media Distribution

    Monetizing Film, TV, and Video Content in an Online World, 3rd Edition

    By Jeffrey C. Ulin

    In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from…

    Paperback – 2019-06-17
    Routledge
    American Film Market Presents

  • Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers book cover

    Guerrilla Film Marketing

    The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers, 1st Edition

    By Robert G. Barnwell

    Create an irresistible brand image and build an audience of loyal and engaged fans… Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film …

    Paperback – 2018-07-16
    Routledge

  • The Documentary Filmmaker's Roadmap: A Practical Guide to Planning, Production and Distribution book cover

    The Documentary Filmmaker's Roadmap

    A Practical Guide to Planning, Production and Distribution, 1st Edition

    By Maxine Trump

    The Documentary Filmmaker’s Roadmap is a concise and practical guide to making a feature-length documentary film—from funding to production to distribution, exhibition and marketing. Using her award-winning film Musicwood—a New York Times Critics’ Pick—as a case study, director Maxine Trump guides…

    Paperback – 2018-07-16
    Routledge

  • The Business of Television book cover

    The Business of Television

    1st Edition

    By Ken Basin

    In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better…

    Paperback – 2018-07-13
    Routledge

  • Drawing the Line: Technical Hand Drafting for Film and Television book cover

    Drawing the Line: Technical Hand Drafting for Film and Television

    1st Edition

    By David McHenry

    Drawing the Line: Technical Hand Drafting for Film and Television is the essential resource for students and aspiring professionals studying and working in film and television design. The book covers all aspects of scenic drafting by hand – a technique still used in film and television because of…

    Paperback – 2018-02-12
    Routledge

  • TV Writing On Demand: Creating Great Content in the Digital Era book cover

    TV Writing On Demand

    Creating Great Content in the Digital Era, 1st Edition

    By Neil Landau

    TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array…

    Paperback – 2018-01-30
    Routledge

  • Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing book cover

    Music Rights Unveiled

    A Filmmaker's Guide to Music Rights and Licensing, 1st Edition

    By Brooke Wentz, Maryam Battaglia

    Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed…

    Paperback – 2017-10-02
    Routledge
    American Film Market Presents

  • Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd book cover

    Crowdsourcing for Filmmakers

    Indie Film and the Power of the Crowd, 1st Edition

    By Richard Botto

    Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put…

    Paperback – 2017-09-25
    Routledge
    American Film Market Presents

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