Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity…
Hardback – 2014-06-25
Routledge
What is the relationship between design, sustainability, inner values and spirituality? How can we create designs that provide a convincing alternative to unsustainable interpretations of progress, growth, consumerism and commercialism? Building on the arguments first advanced in his widely…
Paperback – 2014-05-15
Routledge
The concept of smart cities offers a revolutionary vision of urban design for sustainability. Utilizing the intelligent application of new technologies, smart cities also incorporate considerations of social and environmental capital in order to transform the life and work of cities. This book…
Paperback – 2014-04-24
Routledge
Fashion is both big business and big news. From models’ eating disorders and sweated labour to the glamour of a new season's trends, statements and arguments about fashion and the fashion industry can be found in every newspaper, consumer website and fashion blog. Books which define, analyse and…
Paperback – 2014-03-26
Routledge
Praise for the previous edition: "[A] fascinating book." John Thackara, Doors of Perception "Provides the foundations for a radical new perspective." Ethical Pulse "At last a book that dispels the idea that fashion is only interested in trend-driven fluff: not only does it have a brain, but it…
Paperback – 2014-01-09
Routledge
Domestic advice literature is rich in information about design, ideals of domesticity, consumption and issues of identity, yet this literature remains a relatively neglected resource in comparison with magazines and film. Design at Home brings together etiquette, homemaking and home decoration…
Hardback – 2013-12-17
Routledge
Directions in Cultural History
Design Games for Architecture teaches you how to create playful software tools based on your architectural design processes, whether or not you are familiar with game design technology. The book combines the fun and engaging aspects of video games to ease the sometimes complex process of learning…
Paperback – 2013-11-27
Routledge
What is design? What are the main design disciplines, and how do they interrelate? How does design theory and context help you improve your studio work? What do you need to know by the end of your course to get a good career? What can you do to become a knowledgeable designer and improve your…
Paperback – 2013-07-12
Routledge
Participatory design is about the direct involvement of people in the co-design of the technologies they use. Its central concern is how collaborative design processes can be driven by the participation of the people affected by the technology designed. Embracing a diverse collection of principles…
Paperback – 2013-06-25
Routledge
Routledge International Handbooks
As industries adopt consumer-focused product development strategies, they should offer broader product ranges in shorter design times and the processes that can manufacture in arbitrary lot sizes. In addition, they would need to apply state-of-the-art methods and tools to easily conduct early…
Hardback – 2013-05-29
CRC Press
Engineering and Management Innovation
Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs…
Hardback – 2013-03-21
Routledge
Rethinking Aesthetics is the first book to bring together prominent voices in the fields of architecture, philosophy, aesthetics, and cognitive sciences to radically rethink the relationship between body and design. These essays argue that aesthetic experiences can be nurtured at any moment in…
Paperback – 2013-02-12
Routledge