Asian Studies: Products

  • Internationalization of the RMB: Establishment and Development of RMB Offshore Markets book cover

    Internationalization of the RMB

    Establishment and Development of RMB Offshore Markets, 1st Edition

    By International Monetary Institute

    As from 2012, the International Monetary Institution (IMI) of the Renmin University of China publishes annual reports on the internationalization of RMB. This series of annual reports create and publish the RMB Internationalization Index (RII). Besides, they focus on one topic in each year's report…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans book cover

    On Aesthetic and Cultural Issues in Pragmatic Translation

    Based on the Translation of Brand Names and Brand Slogans, 1st Edition

    By Xiuwen Feng

    This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • Beyond the Iron House: Lu Xun and the Modern Chinese Literary Field book cover

    Beyond the Iron House

    Lu Xun and the Modern Chinese Literary Field, 1st Edition

    By Saiyin Sun

    Beyond the Iron House is a critical study of a crucial period of life and work of the modern Chinese writer Lu Xun. Through thorough research into historical materials and archives, the author demonstrates that Lu Xun was recognized in the literary field much later than has hitherto been argued.…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • Macro-control and Economic Development in China book cover

    Macro-control and Economic Development in China

    1st Edition

    By Jiagui Chen

    This book, together with Economic Development and Reform Deepening in China is a collection of papers written in recent years about maintaining economic growth, managing inflation, the relationship between growth and structural adjustment, control of price growth, maintaining stable economic…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • The Road Leading to the Market book cover

    The Road Leading to the Market

    1st Edition

    By Zhang Weiying

    Since the reform and opening up period, the world has witnessed a transformation within China. This transformation has led millions out of poverty within China and has in recent years seen China as an important and vital engine of economic growth for the rest of the world. While China has made…

    Paperback – 2020-04-01 
    Routledge
    Routledge Economic Growth and Development Series

  • Economic Development and Reform Deepening in China book cover

    Economic Development and Reform Deepening in China

    1st Edition

    By Jiagui Chen

    This book, together with Macro-control and Economic Development in China is a collection of papers written in recent years about maintaining economic growth, managing inflation, the relationship between growth and structural adjustment, control of price growth, maintaining stable economic…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • Research Frontiers on the International Marketing Strategies of Chinese Brands book cover

    Research Frontiers on the International Marketing Strategies of Chinese Brands

    1st Edition

    Edited by Zuohao Hu, Xi Chen, Zhilin Yang

    This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • Peer-to-Peer Lending with Chinese Characteristics: Development, Regulation and Outlook book cover

    Peer-to-Peer Lending with Chinese Characteristics: Development, Regulation and Outlook

    1st Edition

    By Shanghai Finance Institute P2P Research Group

    Literature on China's finance in the West has focused on "financial repression" in its highly regulated financial markets. However, fundamental changes in China's financial system are underway and China's peer-to-peer (P2P) lending is now the largest in the world. This book uses exclusive…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • Modern Chinese Grammar - a Clause-Pivot Approach book cover

    Modern Chinese Grammar - a Clause-Pivot Approach

    1st Edition

    By Fuyi Xing

    Modern Chinese Grammar provides a comprehensive coverage of Chinese grammar through the clause-pivot theory and the double triangle approach, first proposed by Fuyi Xing in 1996. Translated into English for the first time, the book is widely regarded by linguists as a seminal text, and…

    Paperback – 2020-04-01 
    Routledge
    Routledge Studies in Chinese Linguistics

  • Language Policy: A Systemic Functional Linguistic Approach book cover

    Language Policy

    A Systemic Functional Linguistic Approach, 1st Edition

    By Bingjun Yang, Rui Wang

    In recent years, research has prospered in the study of language policy. However, there are still many problems behind this prosperity. For example, much of the research lacks theoretical intervention and neglects perspectives of linguistic theories. This book, a trailblazer for academic…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • A Corpus Study of Collocation in Chinese Learner English book cover

    A Corpus Study of Collocation in Chinese Learner English

    1st Edition

    By Yuanwen Lu

    Collocation is an important tool in describing lexical behaviour in language and has received increasing attention in recent years. Based on two corpora: LOCNESS (the Louvain Corpus of Native English Essays) and MLC (the Non-English major Mainland Chinese Learner Corpus), this book explores the…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

  • Assessing Listening for Chinese English Learners: Developing a Communicative Listening Comprehension Test Suite for CET book cover

    Assessing Listening for Chinese English Learners

    Developing a Communicative Listening Comprehension Test Suite for CET, 1st Edition

    By Pan Zhixin

    This book reports in detail the newly developed Communicative Listening Comprehension Test (CLCT) for the National College English Test (CET) of China. Following the principles of communicative testing in general and test construction approach proposed by Bachman and Palmer (1996) in particular,…

    Paperback – 2020-04-01 
    Routledge
    China Perspectives

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