BiographyAnat Gesser-Edelsburg, PhD is associated professor (tenured), the head of the Health Promotion department at the School of Public Health and the founding director of the Health and Risk Communication Research Center at University of Haifa, Israel.
Anat is Associate Editor for Disaster Medicine and Public Health Preparedness, and for BMC Public Health.
Her primary research area is health and risk communication with a focus on the entertainment-education strategy, social marketing, the positive deviance approach and persuasive communication.
She has authored some 54 peer-reviewed essays and 3 books, lately Risk Communication and Infectious Diseases in an Age of Digital Media published by Routledge series in public health.
Anat won 26 research grants, two of them from the EC, at a total amount of $3.7 million.
Areas of Research / Professional Expertise
Entertainment-education, health and risk communication, social marketing, positive deviance, persuasive communication and health-promotion programs