Professor Vieira teaches various undergraduate and graduate courses in statistics, quantitative research design and methods, public relations, integrated marketing communication, and consumer psychology and online behavior. He has also lectured at Boston University, Suffolk University, the University of New Hampshire, the University of Hartford, and other educational institutions.
His teaching methods for his quantitative analysis course are innovative involving less manual calculation of the numbers, but an emphasis on 1) accurate identification of the analysis goal, 2) optimal sampling techniques, 3) selection of appropriate statistical tools, 3) interpretation of results, and 4) results reporting in two formats, one for the technical audience and the other for the lay-person audience. When asked about his pedagogical approach, he points point that one does not need to hold electrical and mechanical engineering degrees in order to derive the benefits from automobile ownership and driving. The same holds true for producers and consumers of most quantitative research.
He is on seven peer-review journal editorial boards focusing on study design and quantitative methodologies. Dr. Vieira has 35 peer-review publications, 40 conference papers, and numerous consulting project publications. His research interests involve corporate social responsibility and the innovative deployment of statistical methodologies.