FEATURED AUTHOR
Ruth Saunders
Ruth Saunders uses her 25+ years of experience as a strategy consultant at McKinsey, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc to help clients develop, get Board buy-in to and implement innovative marketing strategies that deliver tangible business growth.
Subjects: Business, Management and Accounting
Biography
Ruth has had her own business, Galleon Blue, helping clients develop, get Board buy-in to and implement innovative marketing strategies that deliver tangible business growth. Prior to this, she was a• Marketing and branding consultant at McKinsey & Co and Prophet
• Strategic advertising planner with Saatchi & Saatchi and Mustoes
• Marketer and Market Researcher with Procter & Gamble and Mars Inc
• Graduate from Birmingham University with a Bachelor’s Degree in Statistics, followed by a post-graduate Diploma in Marketing.
Areas of Research / Professional Expertise
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Marketing
Advertising
Market Research
Customer Experience
Boardroom Engagement
Books
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