Marshall Lyle Sponder Author of Evaluating Organization Development
FEATURED AUTHOR

Marshall Lyle Sponder

Lecturer and Associate Professor
Zicklin School of Business and Rutgers Business School

Marshall Sponder develops and teaches online and hybrid courses at Zicklin School of Business and Rutgers University where he holds a dual appointment. At Zicklin, he teaches Web Analytics courses while at Rutgers he teaches an online class called Social Media for the Arts. Marshall is the author of Social Media Analytics (McGraw-Hill 2011) and Digital Analytics for Marketing (Routledge, 2017). Marshall is a Board Member Emeritus at the Web Analytics Association, now called the DAA.

Biography

Marshall Sponder develops and teaches cutting-edge online and hybrid courses at Zicklin School of Business where he is a faculty lecturer and Rutgers University where he teaches an online class called Social Media for the Arts.

Marshall is the author of Social Media Analytics (McGraw-Hill 2011) and is currently working on his next book for Routledge under the title "Digital Analytics for Marketing"; the book will be published in late 2017.

In 2011 Marshall founded WebMetricsGuru INC to help organizations understand, use and scale social and web intelligence. He speaks and consults internationally on social media Analytics and Big Data.

Marshall is a Board Member Emeritus of the Web Analytics Association (now rebranded as the Digital Analytics Association) and Member of the Search Engine Marketing Professionals Organization (SEMPO). He received his B.A from Hunter College and MA in Communications from New York Institute of Technology; he also holds a marketing management certificate from Baruch College of Continuing Studies.

Areas of Research / Professional Expertise

    Web Analytics, Text Analytics, Digital Marketing, Social Media Analytics.

Personal Interests

    Museums, Fine Art, Computer Technology, Augmented Reality, Analytics, Internet News Feeds and readers (such as Flipboard).

Websites

Books

Featured Title
 Featured Title - Digital Analytics for Marketing: Sponder - 1st Edition book cover

Videos

Studying the Metropolitan Museum of Art using Geo-Local Data Collection

Published: Oct 31, 2013

I spoke at the data collected from the Metropolitan Museum of Art at the Social Data Integration Summit in Miami on November 6th and 7th in Miami. There's also a presentation on Slideshare that goes with this presentation. http://www.slideshare.net/webmeticsgu... which you can follow as you watch the video.