He joined Primeast as MD in 2002 and in 2008 passed the role to his successor, making more time for writing, speaking and facilitating workshops.
“Designing the Purposeful Organization” was published in 2015 and in the final chapter, Clive speculated that the principles described could usefully be applied to humanity. As if by serendipity, the UN then published the first draft of the Sustainable Development Goals. Clive was inspired and dedicated the next fifteen years to supporting their attainment. This work included writing “Designing the Puposeful World”, setting up a Harrogate Branch of the United Nations Association (UNA) and speaking at numerous conferences and events.