BiographyBrian J. Hracs is a lecturer in Human Geography at the University of Southampton, UK. Originally from Canada, he has held research fellowships at the Martin Prosperity Institute in Toronto and the Department of Social and Economic Geography at Uppsala University in Sweden. Brian is interested in how digital technologies and global competition are reshaping the marketplace for cultural products and the working lives and spatial dynamics of entrepreneurs and intermediaries in the creative economy. He has published articles about the contemporary music industry, aesthetic labour, cultural intermediaries, curation, the linkages between music and fashion and the factors that motivate 'talent' to move within and between cities. Brian co-created the annual European Colloquium on Culture, Creativity and Economy and is currently researching the processes and spatial dynamics of curation through a study of record shops in Stockholm, London and Toronto.
Published: Feb 12, 2018 by Geoforum
Authors: Taylor Brydges & Brian J. Hracs
This paper examines how a range of Canadian fashion firms leverage the landscape to create and communicate brand identities, distinction and values. It demonstrates how firms of different sizes and scales construct, harness, or reimagine landscapes and/or popular stereotypes to connect with Canadian identities and consumers.
Published: Feb 12, 2018 by Journal of Consumer Culture
Authors: Brian J. Hracs & Johan Jansson
This paper considers three value-creating strategies that sustain these physical retailers in the digital age: cultivating in-store consumer experiences, creating value through curation and tapping into global markets by going online.