I specialise in the life sciences market. As such, I have completed projects related to pharmaceuticals, biotechnology, medical devices, nutraceuticals and healthcare. Most of my recent projects have been in the market research, marketing strategy and competitive intelligence space.
I have a graduate degree in Management Consulting, an executive MBA and graduate degree in organisational communication. I am on the Advisory boards for several start-ups.
Finally, I am a member of the Editorial Boards of the Journal of Journal of Brand Strategy and the Journal of Digital & Social Media Marketing.