Jean-Francois Denault

Published: Jul 10, 2018 by BioProcess International
Authors: Jean-François Denault
Subjects: Business, Management and Accounting

Start-ups in life sciences are constantly reshaping and redefining markets. As such, these companies must understand their unique markets because potential partners and investors seek out companies with such understanding.

Published: Jul 10, 2018 by Biotechnology Focus
Authors: Jean-Francois Denault
Subjects: Business, Management and Accounting

From traditional manufacturing or clinical research outsourcing, we have witnessed the emergence of many non-traditional outsourcing activities such as clinical and lab services as well as the growth of more sophisticated company models. This change has been driven by the emergence of specialized technologies

Published: May 09, 2016 by KNect365 Bioprocessing Portfolio
Authors: Jean-Francois Denault
Subjects: Business, Management and Accounting

There is an investment gap between research funding programs and venture capital investors where early-stage biotechnology companies struggle to obtain funding. As such, companies have to be creative on where they raise funds and how they allocate it.

By: Jean-Francois Denault
Subjects: Business, Management and Accounting

Jean-François Denault’s handbook is an excellent resource for health science researchers who are new entrepreneurs and unfamiliar with market research. It is designed to help scientists see the importance of product markets and link market needs to product success. First, primary and secondary research are explained. In the chapter on primary research, designing a data collection tool (including defining context, building a question bank, and building the questionnaire), validating the tool, formulating questions (including how to use close-ended, open-ended, projective, and choice modeling questions), things to watch for, and incentives are discussed. Data collection methods such as in-depth interviews, focus groups, traditional surveys, online surveys, the Delphi method, observation, and mystery shopping are explained.

Next, both straightforward secondary information sources such as government information and more circuitous ways to glean information, such as from companies and online communities are suggested. The following chapter discusses analyzing data using traditional statistical methods for quantitative and qualitative research. Perhaps new to scientists, but familiar to those in business, the following chapter describes common business models (SWOT, SCORE, TAM-SAM-SOM, Kano, and the strategic triangle) as a framework for telling the market’s story. He concludes with tips on presenting information, especially to potential financial supporters, rather than scientific colleagues. The book is very well organized with information divided into easily digestible sections with helpful tables and figures to illustrate concepts. Mr. Denault’s fifteen years of working with innovators and entrepreneurs in the life sciences has resulted in a handbook that any scientist taking on market research for the first time will find helpful.—Julia Martin, University of Toledo