BiographyDr. Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission(UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan--Progress &Prospects. She has two postgraduate degree specialties --one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). Her special interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited books on Tourism--Opportunities and Ventures, on Maximizing Business Performance and Efficiency through Intelligent Systems, under IGI Global, Tourism Sustainable Tourism Development Futuristic Approaches under Apple Academic Press (CRC Press a Taylor and Francis Group), USA under the series Advances in Hospitality and Tourism and book titled Tourism Events in Asia Marketing and Development Routledge, USA under Advances in Events Research Series. She has an authored book on “Event Management and Marketing Theory, Practical Approaches and Planning.”
She is at present editing a book on “Sustainable Destination Branding and Marketing: Strategies for Tourism Development” under CABI, UK. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited to talks/ lectures/ panel discussions by different countries such as Sri Lanka, Nepal, and Turkey. Dr. Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development.
Areas of Research / Professional Expertise